ÖZAydınlanmadan sonra ortaya çıkan, aklı ve bilimi pusulası olarak kabul eden ve eskiden yeniye geçiş olarak tanımlanan modernizm, yaşam tarzlarının değiştiği, geleneksel yapıdan uzaklaşmış toplumsal yapıyı içeren bir süreçtir. Modernizme çare olarak oluşturulan postmodernizm ise bilgi ve iletişim teknolojilerinde yaşanan değişim, küreselleşme, kitle iletişim araçlarının yaygınlaşması gibi faktörlerin etkisiyle toplumsal değişime ilişkin birçok alanda olduğu gibi tüketim şekillerinde de köklü dönüşüm sağlamıştır. A COMPARISON OF MODERNISM AND POSTMODERNISM ON THE CONSUMPTION CULTURE ABSTRACTModernism, which has its origins in the enlightenment, is often associated with a set of ideas which led to a new social structure which brought with it a completely different lifestyle and consumption culture. Postmodernism, which created a solution to the problems of modernism, radically transformed the consumption culture due to the influence of a range of factors including the widespread use of mass media, globalization and the change in information and communication technologies.With Modernism, there has been a transition from a traditional society where production is at the forefront to a consumer society. The change of the production form and the increase of production capacity necessitated a change in the consumption culture. With postmodernism, individuals have needs more than the basic needs of eating, drinking and so on. Individuals have begun to consume across a wide range of environments, lifestyles and social identities which has supported the emergence of a consumer culture.

As a global phenomenon impacting societies, pandemics cause changes in work routines as well as in social life. During the COVID-19 pandemic, there has been a significant change in the work routines of healthcare professionals whose private lives were also affected. Especially the way parents perceive and explain the pandemic to their children has been important for children to understand the disease and take precautions accordingly. This study aims to examine the health workers' perceptions of the pandemic and their communication styles with their children during this process. In this regard, this study undertakes a qualitative approach following a phenomenological research design by conducting in-depth interviews with thirty participants, who are medical professionals actively working in a health institution, and are parenting at least one child between the ages of six and eighteen. The field research data shows that health professionals relate COVID-19 disease to biological weapons, the global economic system, and wild animals. In addition, the research also reveals that, during the pandemic, healthcare professionals used mainly a dialogue-based empathetic, approving, inclusive and direct form of communication with their children.

Türkiye'de siyasi seçimlerde uygulanan iletişim stratejilerine bakıldığında, stratejilerin hayata geçirilmesi için kullanılan mecralar farklı partilerde benzerlik gösterebilmektedir. Ancak 21. yüzyılla beraber, yeni iletişim teknolojileri, dünyada olduğu gibi Türkiye'de de sosyal hayatı doğrudan etkileyebilecek duruma gelmiş ve siyasal iletişimde kullanılan ana mecralardan biri olmuştur. Özellikle sosyal medya, kullanan kişi sayısı ve sahip olduğu özellikleri ile yeni dönemin çok önemli bir siyasi mecrası haline gelmiştir. 2000'li yıllardan sonra da Türkiye'deki partiler de bu önemli mecrayı stratejilerinin en önemli parçalarından biri olarak düşünmektedir. Son yıllarda bunun örneklerine sıklıkla rastlanmaktadır.

Nowadays, the world, which rapidly changes and develops, has also created the competitive environment. In the conditions of competition, the institutions need corporate communication project to change. These efforts reveal how to be a brand. The institutions, which arrange corporate communication projects, move in the direction of being a brand. With these projects, institutions increase the life quality of the people, enhance the employment opportunities, and also create a positive image in the minds of the people. A lot of institutions organize projects to maintain their existences, gain the confidence of the people and provide material and moral support. The main goal of these projects is that institutions should be positively supported and perceived by the people. Therefore, effective projects have been occasionally developed in order to meet their needs. In this study, 30 district municipalities in Izmir city are determined as the target population of the study. 6 district municipalities are examined as samples. The purpose of the study is to measure the perception in the minds of the people in these districts that are formed by the corporate communication projects conducted by the 6 municipalities which are sample of the study. Information about the corporate communication projects are got by the municipalities and the people in these districts, and brand perceptions of these municipalities are determined. The study is also conducted in depth interviews with public relations and press directors of the municipalities. In-depth interviews are conducted with 5 participants from each district. The purpose of this method, it enables to identify the same or different views of the people and to make comparisons according to these data. In addition to the questions asked during the interview, gathering different data is also one of the reasons to prefer this method. With this method, perceptions and attitudes towards corporate communication projects are revealed and research problems are analyzed. According to the results of the analysis and evaluation of the data, it emerges that corporate communication projects affect the brand perceptions of the municipalities. The study concludes with the recommendations.

Bu çalışmanın amacı, kültürel değişim ve farklı kuşakların ebeveynlik algısı temelinden hareketle X ve Z kuşağında bulunan kişilerin ebeveynlik algılarının nasıl olduğunu saptamaktır. Bu doğrultuda X kuşağından 10, Z kuşağından 10 olmak üzere toplam 20 kişiden ebeveynlik kavramına yönelik düşünceleri doğrultusunda bir fotoğraf çekmeleri veya görsel bulmaları istenmiştir. 10 gün sonra, önceden belirlenen odada her bir katılımcıyla ayrı ayrı olmak üzere derinlemesine görüşme yapılmıştır. Analiz sonucunda X kuşağında ebeveynliğe ilişkin Z kuşağından farklı olarak her şeye koşuşturma, empati kurma, birliktelik, gurur, umut, sağlık, daha çok zaman, eğlence, oyun ve eğitim kavramlarına rastlanmıştır. Z kuşağında ebeveynliğe ilişkin X kuşağından farklı olarak ise dokunmak, özgürlük, saygı, fedakârlık, baskı, değer, hissetmek, kodlarına rastlanmıştır. İki kuşağı üzerinde durdukları ortak kodlar ise çekirdek aile, mücadele ve düşünmek, merhamet, anne yemeği, anne, baba, saygı, güven, büyüme, eğlence, çocuklar temelinde aile ve mutluluk kavramlarıdır. Genel olarak kodlara bakıldığında ise en çok sevgi, saygı, huzur ve birliktelik kavramları üzerinde durulduğu görülmüştür.