The article examines the landscape and climatic potential of the Yeysk resort in the Krasnodar Region, which is not used sufficiently in resort practice, from new methodological positions and modern problems of resort medicine. The results of the study showed the possibility of introducing the global recommendations of the World Health Organization on physical activity, landscape therapy, climatotherapy (recommended by the Pyatigorsk Research Institute of Balneology) into the resort practice of Yeysk to improve the health of people with various socially significant diseases, including post-COVID syndrome, based on more rational use of newly identified natural medicinal resources.