The article considers the scientific problem of the contradiction between the economically and socially determined need for the formation of creative abilities among professionals in the field of physical education and sports and the lack of developed technologies for the implementation of such a formation in the course of undergraduate training. As a result of a survey of trainers and leaders of organizations in the field of physical education and sports, it was found that the percentage of need for all the creative abilities considered is higher than the percentage of the levels of their formation, both after studying at a university and during personal experience of professional activity, like with trainers, and among leaders of organizations in the field of physical education and sports. This fact proves that in the course of obtaining a higher education these issues are not considered or are considered insufficiently, while immersion in activities and work in the profession cannot fully compensate for these gaps. Thus, we have the right to assert that in the field of physical education and sports, within the framework of the next generation of federal state educational standards of higher education, it is proposed to include such competencies, which correlate with the formation of creative abilities among graduate students.