Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential employees. The study tests the employer attractiveness scale (EmpAt) by identifying the attractiveness dimensions of an employer brand among business students in the Czech Republic through exploratory factor analysis. We also search for similarities and differences among employer attractiveness dimensions through a cross-cultural comparison based on the results of previous studies. Businesses in today’s globalised world need to attract potential employees globally and determine whether it would be better to use one corporate strategy or to customize their employer brand according to the cultural differences between countries. National, cultural, and gender differences are also investigated. The findings show factors that business students give the highest importance to when searching for an employer and that the factor’s importance is influenced by gender. The findings of this study can be used to track the perceptions of current job applicants about the company and to appeal to “suitable target audiences” – potential employees. The results can be used by HR experts and practitioners in formulating and executing their communication and recruitment strategies.

This contribution shows a simple implementation of Monte Carlo simulation method when presenting Bayes' rule. The implementation is carried out in the environment of Microsoft Excel spreadsheets by means of a generator of random numbers. The empiric results gained by simulation serve to confirm the correctness of the chosen procedures in calculations using Bayes' formula.

The paper deals with the perception and image of the town Cheb in the context of historical heritage. Since 2017, the town has been running a tour of historic trusses. The aim of the research was to determine the influence of this activity on the image of the town, or whether the historic roofs already form part of the image of the town at least for some Czech residents and citizens. So far, the image of the city has not been systematically investigated. Two surveys have been carried out, one among the city residents and one among the citizens of the Czech Republic. It was found that the city of Cheb is associated with historical heritage in the minds of the respondents. However, outside the town of Cheb the historical trusses are not yet sufficiently associated with the perception of it. The article also presents a semantic differential with citizens' perception of the town of Cheb.

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Teachers need to test their students in the most effective way i.e. they need the check to be as easy as possible, with a unique test for each student. This paper shows an example of how to generate a unique test containing cloze questions in a selected LMS. The system of cloze questions consists of a question together with an answer to it in a single task. We propose cloze questions to be generated in the XML structure. The creation procedure written in any programming language or in any appropriate environment is the basis of the generating process. The following items can be used as the procedure inputs-a task with a parameter as an input value, a problem solving function, or an XML template. The XML templates are the formulas of a proposed universal question format for the cloze type of questions according to the XML structure. In this way it is also possible to use other types of questions e.g. numeric or short answer questions. In our example we used the Matlab system to calculate the results of the given problems created from randomly generated input parameters (another environment with similar math libraries can be used in the same way). The randomly generated input parameters of the task are attached to the pattern of the task assignment. These randomly generated input parameters together with the results (calculated by means of the function solving given problem) represent the inputs into the generation process according to the chosen template. The output from this part of the generating process is a file with questions in a universal format. In the next stage we can translate the generated file with the help of the XSTL transformation rules to the appropriate style of the selected LMS. The paper shows an example of a translation into the XML Moodle format which is used for importing questions into the LMS Moodle or a translation into the LaTeX format, which is appropriate for creating questions in PDF. This format is suitable for creating both a teacher's version (with answers) and a student's version (without answers) and it even supports the test completion directly in a PDF document or HTML format suitable for web presentations.