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Few researchers have examined travellers' experience with destinations despite the importance of their attitudes, behaviour and perception in selecting destinations. Current study aims to examine the relationship between risk perceptions, motivation, information source, travel experience and destination image among experienced international business travellers in Iran. The total number of 234 valid questionnaires was collected from international business travellers and structural equation modelling was employed using partial least squares path-modelling analysis to assess measurement and structural model for reflective constructs. Our empirical results support the negative relationship between destination image and risk perception, travel experience and risk perception while information sources were found to be unrelated to travellers risk perceptions. The results further shown that information sources and destination image, information sources and motivation, motivation and travel experience and destination image are related. However, the partial least squares-multigroup analysis results reveal that the significance of path coefficients differs across various demographic subgroups. Moreover, our results support experience and risk perception as a second-order reflective construct. Practical and theoretical implications are discussed along with a discussion on research limitations.

Purpose The purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit intention. Thus, the attributes of an effective cruise-marketing strategy in formulating consumer’s recreational experiences are examined. Design/methodology/approach A total of 287 questionnaires were collected and structural equation modelling technique was used to analyse data obtained from cruise travellers. Findings The empirical results indicated that service convenience and cruisers’ experience significantly influence perceived overall cruisers’ satisfaction and revisit intention, whereas perceived overall cruise value influences perceived overall cruisers’ satisfaction but not cruisers’ revisit intention. Furthermore, empirical assessments support that service convenience is a higher-order model (reflective-reflective) consisting of decision convenience, access convenience, transaction convenience, benefit convenience and post-benefit convenience. Originality/value This research is among ongoing attempts that have been carried out regarding the qualities of cruise satisfaction and revisits intention and uncovers recreational experiences to propose an effective cruise-marketing strategy.

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