This study explores the role of important values and predominant identity in the dress practices of female Muslim students attending a university in South Africa. Data were collected through a selfadministered questionnaire using a purposive convenience sample of 200 female Muslim students. A cluster analysis was used to divide participants into groups based on their dress practices. The sample could be divided into two groups: those who follow less modest and those who follow more modest dress practices. An independent t-test was calculated to determine if there was a significant difference between the important values and predominant identity of the less modest and more modest groups. The results revealed differences in the significance of certain values and predominant identity. The more modest group placed more importance on religious values, while the less modest group attributed more importance to social values than the more modest group. For the more modest group their Muslim identity was more predominant than for the less modest group. Despite these differences, both groups tended to communicate a hybrid identity, as aspects of Islamic and Western thought and behavior were synthesized in each individual's dress practice. The study offers benefits to scholars interested in the social-cultural aspects of clothing by showing how people manipulate their appearances and cultural forms to create a specific reality and to adapt to multicultural environments (e.g. campuses).

Due to acculturation, South African Muslim women follow a variety of dress practices, ranging from traditional Islamic dress to more revealing Western fashions (Muthal, 2010, pp. 3 & 86; Kopp, 2002, pp. 64). The integration of new values and the creation of a new identity is a possible result of the acculturation process, when different cultures come into continuous first-hand contact. Values and identity are both expressive in nature, and individuals are motivated to communicate them to others through their appearances or dress (Kaiser, 1997, pp. 290). This study investigates a) the most important values (i.e., Social, Religious, Economic, Political, Aesthetic, Theoretical, Exploratory) and b) the predominant identity (i.e., Muslim, South African, Hybrid) as reflected in c) the different dress practices of South African female Muslim students. Everyday dress practices (material culture) are a reflection of underlying values and identity (non-material culture) (Kaiser, 1997). The cultural perspective recognizes the relationship between these two components and provided a framework for this study to determine how abstract concepts, such as values and identity manifest in dress (Kaiser, 1997, pp. 33, 48-50).An exploratory survey design was followed. Reliable scales for values were adapted from Allport et al.