This study aims to extend the theory of planned behavior to explore climate change perception, adaptation intention, and behavioral patterns of PEB of tourists in the Xitou Nature Education Area (XNEA) in Taiwan. Furthermore, we analyzed the correlation among various variables using partial least squares structural equation modeling (PLS-SEM). Data were collected from the close-ended question questionnaires; sample size (n = 626). SPSS 22.0 and AMOS 22.0 for Windows were used as tools for analysis. The results are as follows: the perception of tourists on climate change exerts a significant positive effect on attitudes, subjective norms, and perceived behavioral control, which, in turn, exerts significant positive effects on climate change adaptation intentions. Furthermore, climate change adaptation intentions exert a significant positive influence on the behavioral patterns of PEB. Finally, political trust exerts a moderating effect on the relationship between subjective norms and climate change adaptation intentions and between perceived behavioral control and climate change adaptation intentions. Our findings indicate that it is necessary to encourage awareness of climate change, and that it is also very important to increase the value of political trust when making environmental policies.
Previous relevant studies on theme parks lack an exploration of various tourism attributes, e.g., recreational facilities, themes, wait times, fast pass drawings, and pricing, etc., all of which inspired the research motivation of this study. First, the Choice Experiment (CE) method explores tourists’ preferences for theme park attributes. Second, the Conditional Logit (CL) and Random Parameter Logit (RPL) models explore the differences in tourists’ willingness to pay (WTP) for various attributes from the perspective of their socioeconomic background. We used purposive sampling to survey questionnaire answers face-to-face in Taiwan, and a total of 680 questionnaires were issued, of which, 549 copies are valid, with an effective recovery rate of 80.7%. The research findings suggest the following: (1) The most valued theme park attributes for consumers are the recreational facilities, followed by theme characteristics, and fast pass drawing. (2) Regarding the respondents’ WTP for various attributes, they are willing to pay the highest price for thrilling recreational facilities, then for unlimited fast pass services, and cartoon character themes. (3) Respondents believe that if thrilling recreational facilities and fast pass drawing are available at the same time, then the overall effectiveness will be improved. (4) Respondents relatively have no purchase intention for fast pass drawing. It is hoped that the research findings can provide theme park operators reference basis for making plans and decisions.
With increasing global warming, environmental protection and green energy have become hotly discussed issues recently. Countries have proposed a net-zero carbon emission path, among which low-carbon transportation has been listed as the primary goal of each country. In Taiwan, which has the highest density of motorcycles in Asia, electric motorcycles are an environmentally friendly mobility solution that enjoys greater advantages for development because of their eco-friendly and energy-saving nature in the global context of environmental protection, energy conservation, carbon reduction, and sharing economies. This study applies the technology acceptance model and incorporates environmental concerns, value propositions, and government policies as variables to explore the behavioral intentions of Taiwan’s Generation Z toward using electric motorcycles. A total of 391 questionnaires were collected, and the correlation between variables was analyzed using partial least squares structural equation modeling (PLS-SEM). The study revealed that: (1) consumers’ perceived usefulness and perceived ease of use positively influence their attitudes toward using electric motorcycles; (2) consumers’ environmental concerns do not influence their attitudes toward using electric motorcycles; and (3) consumers’ attitudes toward using electric motorcycles, value propositions, and government policies positively influence their behavioral intentions toward using electric motorcycles. The above findings will have theoretical and practical implications in terms of academic reference and the motorcycle industry.
Evaluating criteria selection has significant impacts on data envelopment analysis (DEA) efficiency estimates. Selecting the proper evaluation criteria lead to successful and meaningful results of decision-making. This study aims to use the Decision Making Trial and Evaluation Laboratory (DEMATEL) method to evaluate the most important constructs and criteria and also establish causality relationships among others for financial holding companies (FHCs) of banks' operating ability in Taiwan. In this research 15 criteria were confirmed through reviewing various articles associated with this issue. Then, the information from the questionnaire was turned into the DEMATEL questionnaire and was distributed among nine experts and also members of the FHCs of Taiwan. The research results show that employees, total assets, total liabilities, non-interest income, income on investments, net profits before tax, net worth, and EPS are eight causal criteria. Furthermore, operating expenses, capital, interest expenses, interest income, operating income, return on assets (ROA), and return on equity (ROE) are seven effect criteria.
In light of the fact that increasing consumer emphasis is being placed on the concepts of safety, health, and environmental protection, and that consumer groups are now attentive to the issues of “greenism” and sustainable development, the certification label has become an important tool. This study explores individual needs from the perspective of food “clean label” certification, highlighting that the importance of general food certification to consumers is different from the previous literature that only focused on the impact of organic labeling, nutrition labeling, and food safety certification on consumer behavior. In this study, the consumer purchase intention for the use of the “clean label” and its influencing factors are discussed, using product knowledge and involvement as the independent variables. The target is the consumer who has experience with “clean label” products. This study employs snowball sampling. A formal questionnaire was sent to 292 participants. After eliminating the invalid samples, we retained 265 valid questionnaires for the analysis (a valid response rate of 90.75%). Structural equation modeling (SEM) was applied to test the research hypotheses. The results indicated that: (1) consumers’ involvement with “clean label products significantly influences their purchase intention; and (2) consumers’ product knowledge of “clean label” products significantly influences their purchase intention and involvement. Based on these results, enhancing consumers’ knowledge of food security is suggested. Furthermore, the findings provide crucial insights for marketing channels, suggesting that the food industry can target consumer confidence over certification labeling and “clean label” products as keys to purchase intention, and to attract business by developing practical marketing strategies.
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