Purpose This paper aims to replicate a model already proven in previous research in this field. This will make it possible to explain the possible relationships that may occur among the motivations, perceived value, satisfaction and loyalty of the tourist towards the Alhambra and Generalife inscribed as World Heritage Site (WHS) in 1984. Design/methodology/approach From a dataset containing 1,612 surveys, a model a model based on structural equations has been carried out through SmartPLS software, focus the analysis on the model dependent variables’ predictive power, as well as the size of the effect and the statistical inference of the structural relationships. Findings The main conclusions include the influence of perceived value on satisfaction as well as the influence of the latter on loyalty. it is remarkable the effect that the perceived value has on satisfaction, and satisfaction on loyalty. This implies that a positive assessment of world heritage destinations leads a subsequent loyalty to them. Practical implications The results obtained in this research can be used as a starting point for the establishment of new strategies for the promotion of the destination in terms of tourism and heritage. Originality/value The inclusion in the list of WHS is recognition in terms of material and historical quality, as well as a stimulus for tourism because it increases the number of visits to the destination. Several studies carried out in these types of destinations have shown the existence of a relationship between motivations, perceived value, satisfaction and loyalty. However, there are no previous studies carried out in the Alhambra and the Generalife that sustain this relationship. This work makes a contribution that completes the academic literature on the study of the emotional bonds between the historical and monumental heritage and the tourist who visits it and its behaviour.

The aim of the present research was to present the typologies of foreign tourists in the city of Granada, Spain, based on their emotional perception and interest in culture using different fieldwork methods. The main obtained results determine four segments of tourists: cultural, alternative, heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable, the obtained results show that satisfaction increased when cultural reasons had a strong influence on the tourists’ choice of destination. This research contributes to identifying the characteristics of the different visitor segments, with the aim of designing tourist and cultural products that can more efficiently satisfy their needs. This will have a positive impact on the economic development of the city of Granada with an increase in tourist spending, which will lead to an increase in employment and urban development.

Environmentally friendly behaviour and the equitable and sustainable use of natural resources can contribute to solving various environmental, economic, and social problems in different countries. The analysis of the perception of young students is important because schools are suitable for educating future generations and shaping their attitudes to also include a greater concern for the environment. This research aims to determine the degree of influence that a series of Likert-type questions of knowledge, attitudes, and behaviours about sustainable development has on a series of items of the student profile (gender, age, course, and household members) in a developing country. For this, an artificial neural network is used that allows us not only to quantify the degree of influence but also to obtain an estimation of the student’s profile according to the responses obtained on sustainable development. The network developed allows us to obtain, through a determined collection of answers to questions about sustainable development, the estimation of a specific profile of a student from a developing country. This can be useful to educational communities interested in optimising economic resources through sustainable development, allowing them to know which issues they should focus more (or less) on according to the profile of the student they are targeting.

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