Situated at the meeting point of the Yellow River, the Huai River and the Grand Canal of China, the Qingkou complex is a large comprehensive water conservancy project built from the sixteenth to nineteenth centuries to solve the problems for the Grand Canal to join the Huai River and cross the Yellow River. Through the World Cultural Heritage nomination of the Grand Canal, the composition, operation mechanism and evolution of Qingkou complex is comprehensively studied. This paper summarises these findings, and maps a complete view of the Qingkou complex – an engineering masterpiece along the Grand Canal of China.
This study's aim was to explore the relationships among consumers' perceived risk, trust, and familiarity with products made in China. We invited 489 Korean adult consumers, who had purchased products made in China earlier, to take part in this investigation. Data analyses were conducted using a reliability test, confirmatory factor analysis, and structural equation modeling (SEM) with SPSS ver. 21.0 and AMOS ver. 21.0. We assumed that the perceived risk could be classified into four types: financial, performance, psychological, and social risk. The empirical verification through SEM indicated that all four types of the perceived risk represented a negative influence on the trust. Further, only the financial and psychological risks were significant when consumers were not familiar with products made in China (novice); in contrast, the experts (consumers familiar with products made in China) showed that the performance and social risks were effective. Finally, we found that there was a moderating effect of familiarity on the relationship between three types of perceived risk, namely financial, performance, and psychological risks, and trust, but the social risk was not affected. The results of this research should help us to understand the consumers' risk perception of imported goods and to formulate criteria on the basis of which the consumers evaluate these products. This research can help companies, particularly those in China, to formulate market strategies effectively when they enter a foreign market such as Korea by exploring the influence of the perceived risk on local consumers' purchasing behaviors as well.
This paper sets as the research object the development and application of the green construction technology in the city of Jincheng and makes an analysis on the representative examples selected respectively from three different types of buildings, that is, residential, office and commerrcial buildings, to summarize the technical achievements as well as raise the relevant suggestions for the further development of the green construction technology, which will play an important role to guide the improvement and advancement of the green buildings in small and mid-sized cities.
This study explored the determinant variables influence of Chinese consumers' purchase intention towards products featured in Korean TV dramas vis-à-vis product placement (PPL). We invited 248 Chinese adult consumers who had watched Korean TV dramas in last twelve months to participate in this survey. Data analyses were conducted by Cronbach's a reliability test, confirmatory factor analysis, t-test, analysis of variance and hierarchical multiple regression with SPSS ver. 21.0 and AMOS ver. 21.0. We chose PPL effects, product quality perceptions, and product trust as main independent variables. The empirical analysis results demonstrate that female (versus male) and frequency of (or longer time) watching dramas resulted in higher perceived consumer PPL effects, product quality, trust and purchase intention. The positive effects of the product quality and product trust on purchase intentions were confirmed. There are additional mediation effects of product quality perceptions and trust on the relationship between consumer demographic characteristics (gender), TV drama watching conditions (frequency and time) and purchase intention. This research can help Korean corporations produce effective advertising by indicating how PPL affects Chinese consumer consumption behavior. The results are useful for the Chinese government and consumer organizations to improve the domestic consumption environment by developing effective TV drama PPL policies.
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