The expansion of intercultural interaction between countries and cultures requires the training of modern specialists who know both foreign languages and intercultural communication. However, in the training of translators, there is a lack of authentic material offered by the native speakers of the corresponding language and culture. The purpose of the article is to suggest strategies for teaching the translation of advertising texts and anthroponyms in the Russian-Chinese discourse. The methodological basis of the research is the theory of skopos considering translation as a practical type of activity, as well as a comparative analysis of anthroponyms. As a result of the research, there proposed strategies for translating advertising texts (working with linguistic forms, cultural content, adding and omitting information, combining these strategies) and anthroponyms (using transliteration from Russian into Chinese, it is necessary not only to choose suitable Chinese hieroglyphs but also take into account their meanings, special cases). Comparing Russian and Chinese names, an important difference is found: transliterating Russian names, a person’s gender information can be expressed through Chinese hieroglyphs but this effect cannot be achieved when transliterating Chinese names. Russian-Chinese discourse has a strong cultural connotation, reflecting the unique way of people’s life. The task of the translator is to reproduce not only the formal but also the cultural information of the original text. The novelty of the work is determined by the need to research the Sino-Tibetan language group in order to improve the methodology of teaching translation and intercultural communication as a practical activity.

The most important thing in teaching a language is teaching culture. Language teaching and culture are inextricably linked. Although differences between cultures are a prerequisite and basis for cultural exchange, they also cause conflicts and communication barriers when different cultures come into contact with each other. It is an intercultural language teaching activity. Students should not only learn the Russian language itself, but also face various cultural factors in the context of the Russian language, therefore, resolving cultural conflicts is an urgent task for teaching languages. This article summarizes previous research, takes linguistic and cultural studies as a theoretical basis, analyzes cultural conflicts in language teaching, considers cultural conflicts as a research subject, and analyzes and analyzes the causes of conflicts in order to find suitable ways to reduce conflicts and promote healthy development of Russian teaching. language.