Journalism has long relied on certain core metaphors in order to express its claims to social and political usefulness. The deployment of metaphors to describe a practice that in contrast asserts its truth-telling and plain prose style is in itself interesting. Since metaphor acts as a powerful indicator of presuppositions it can be used to reify complex public discourses, reducing them to common-sense thinking. This paper will explore what metaphors have been used in association with journalism in the pages of the British Journalism Review since the closure of the News of the World. This publication was launched in 1989 in response to a previous crisis in public and professional confidence in journalism and has since then provided an intriguing insider dialogue on developments within the area. Do metaphorical articulations of the current role and image of journalism demonstrate an awareness among journalists of changes in its values or do they rather tend to reinforce more traditional attitudes to a practice under threat? Post-Leveson what can the patterning of such figurative language across articles by a wide range of prominent journalists in the UK tell us about the values and aspirations of journalists in a time when journalism is under intense scrutiny?

Abstract. Metaphors are key to constructing mnemonic bridges to mediations of the past. This paper will explore this process using the metaphorical representations of China in the British economic press in the contemporary era and assess the extent to which this coverage is based upon older stereotypes of China. The power of stereotypical metaphors of China lies in the adept utilization and application of our shared understanding and nationally specific imaginations of China. Metaphors conceptualizing China as a prototypical exemplification of the Western concept of the Other are systematically associated with ideological justifications for national imaginations and memories of China in British media. Keywords: metaphor; economic journalism; China; stereotype; ideology; Orientalism.[ es] Espejos Metafóricos de Occidente: China en la Prensa Económica BritánicaResumen. Las metáforas son claves para construir puentes mnemónicos con las mediaciones del pasado. Este artículo explorará este proceso usando las representaciones metafóricas de China en la prensa económica británica en la era contemporánea y evaluará en qué medida esta cobertura se basa sobre los estereotipos más antiguos de China. El poder de las metáforas estereotipadas de China radica en la utilización y aplicación de nuestro entendimiento compartido y de la imaginación nacionalmente específica de China. Las metáforas que conceptualizan a China como una ejemplificación prototipo del concepto occidental del Otro se asocian sistemáticamente con justificaciones ideológicas para los recuerdos y los imaginarios nacionales de China en los medios británicos.

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