<p>Penelitian ini menguji bagaimana meningkatkan kinerja pemasaran industri bordir di Desa Padurenan melalui <em>human capital</em> dan <em>social capital</em> dengan kemampuan inovasi sebagai variabel pemediasi.Metode sensus digunakan untuk melihat tanggapan 21 pengrajin bordir terhadap pertanyaan-pertanyaan penelitian.Teknik analisis yang digunakan pada penelitian ini adalah <em>Structural Equation Modelling </em>(SEM) dengan <em>software </em>WrapPLS 5.0. Hasil penelitian menunjukkan bahwa semakin baik modal sosial yang dimiliki pengrajin, semakin tinggi pula nilai <em>human capital</em> dan kemampuanya untuk berinovasi. Bila nilai <em>human capital-</em>nya tinggi, kemampuan berinovasi pengrajin-pun akan tinggi.</p><p>Penelitian ini juga menjelaskan bahwa peningkatan kinerja pemasaran dipengaruhi oleh tingkat kemampuan berinovasi pengrajin. <em>Social capital</em> dan <em>human capital</em> tidak mampu mempengaruhi kinerja pemasaran tanpa kemampuan berinovasi. Hal ini berarti bahwa kemampuan berinovasi memoderasi hubungan <em>social capital</em> dan <em>human capital</em> terhadap kinerja pemasaran.</p>

The aim of this research are to analyze how human capital and marketing performance can be improved through social capital, both internally and externally Quota sampling method are used to seeing the responses of 140 Batik SME's in Semarang related research quetions. This research used Structural Equation Model (SEM) under Amos 22.0 program as analysis tools. This research indicated that 1) internal social capital positively effect on human capital, 2) external social capital positively effect on human capital, 3) external social capital has no effect on marketing performance, 4) internal social capital positively effect on marketing performance, and 5) human capital positively effect on marketing performance

<p>Penelitian ini menguji bagaimana sumber-sumber daya internal perusahaan dapat digunakan untuk meningkatkan kinerja penjualan pada usaha mikro kecil menengah di Desa Padurenan Kecamatan Gebog Kabupaten Kudus. Metode slovin digunakan untuk melihat sumberdaya internal 111 pelaku usaha dalam mempengaruhi kinerja penjualannya. Teknik analisis yang digunakan pada penelitian ini adalah regresi linear berganda dengan <em>software </em>Eviews. Dari lima hipotesis yang diajukan, tiga hipotesis di tolak dan dua hipotesis diterima. Hasil penelitian menunjukkan bahwa pengalaman usaha, diversifikasi produk dan teknologi tidak mempengaruhi kinerja penjualan. Sedangkan modal pinjaman berpengaruh negatif signifikan terhadap kinerja penjualan. Semakin tinggi modal pinjaman yang digunakan oleh pelaku usaha kecil, semakin rendah kinerja penjualan yang akan dihasilkan. Selanjutnya hasil penelitian juga menunjukkan wilayah pemasaran yang dimiliki oleh pelaku usaha berpengaruh positif terhadap kinerja penjualan. Semakin luas wilayah pemasaran, semakin tinggi pula kinerja yang dapat dihasilkan. Nilai adj R square sebesar 0.41 menunjukkan 41% variasi dari kinerja penjualan mampu dijelaskan oleh lima variabel independen yang digunakan yaitu pengalaman usaha, diversifikasi produk, teknologi, modal pinjaman dan wilayah pemasaran.</p>

This research is motivated by excise tax which gives the biggest contribution to local government excise revenue. And excise revenue from 2017 to 2019 at the Directorate General of Customs and Excise, Kudus year after year has decreased in the achievement of excise revenues and is accompanied by excise targets. The determination of this sample used a purposive sampling method with a sample size of 162 companies with the period 2018-2019 which were registered as Offices Supervision and Customs Service Type Intermediate Excise Kudus. This study uses analysis techniques Part analysis and Sobel Test. The results of this study indicate that excise costs and cigarette taxes have a significant effect on the retail price, while excise costs, cigarette taxes, and retail prices have an effect on excise revenue. The retail selling price has a strong mediation between excise tax and excise revenue, while the retail selling price does not have a strong (low) mediation between cigarette taxes and excise revenue.

This study analyzes how to increase repurchase intention of online transportation ticket ordering platform. Respondents are Gen-Z who were born in 1996 – 2007. The research sample is 105 people. Primary data sourced from questionnaires serves as a data source. Data analysis used the SMARTPLS program. the results of this research states that the perception of benefits builds trust. Higher consumer trust will create purchase intention. There is no influence of Security toward Repurchase Intention. Consumer trust is formed from perceived usefulness and security felt by consumers. trust can mediate the relationship between perceived usefulness and repurchase intention as a partial mediation. The relationship between security and repurchase intention can be mediated by full trust (full mediation).