The paper examines how a small rural town Kauhava, Finland, is reconfigured in the wake of a reception centre being established. Drawing on the conceptual toolbox of the sociology of associations, we find that regardless of attitudes towards asylum seekers, people springing into action and enroling others leads to the problematisation and intensification of place. This involves turning public and private spaces into contested places. Competing definitions of community and identity emerge. While new identities are configured, new associations and ways of linking actors and places together also take form. The paper examines how the micropolitics of place and belonging are carried out in practice, and what types of mechanisms bring about or prevent new conjunctions and transformations in places. The data consist of interviews in Kauhava with town officials, reception centre volunteers, opponents of the centre and refugees who have stayed in the town.