Internet companies track users' online activity to make inferences about their interests, which are then used to target ads and personalize their web experience. Prior work has shown that existing privacy-protective tools give users only a limited understanding and incomplete picture of online tracking. We present Tracking Transparency, a privacy-preserving browser extension that visualizes examples of long-term, longitudinal information that third-party trackers could have inferred from users' browsing. The extension uses a client-side topic modeling algorithm to categorize pages that users visit and combines this with data about the web trackers encountered over time to create these visualizations. We conduct a longitudinal field study in which 425 participants use one of six variants of our extension for a week. We find that, after using the extension, participants have more accurate perceptions of the extent of tracking and also intend to take privacy-protecting actions.
CCS CONCEPTS• Security and privacy → Usability in security and privacy.
Password reuse is widespread, so a breach of one provider's password database threatens accounts on other providers. When companies find stolen credentials on the black market and notice potential password reuse, they may require a password reset and send affected users a notification. Through two user studies, we provide insight into such notifications. In Study 1, 180 respondents saw one of six representative notifications used by companies in situations potentially involving password reuse. Respondents answered questions about their reactions and understanding of the situation. Notifications differed in the concern they elicited and intended actions they inspired. Concerningly, less than a third of respondents reported intentions to change any passwords. In Study 2, 588 respondents saw one of 15 variations on a model notification synthesizing results from Study 1. While the variations' impact differed in small ways, respondents' intended actions across all notifications would leave them vulnerable to future password-reuse attacks. We discuss best practices for password-reuse notifications and how notifications alone appear insufficient in solving password reuse.
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