This research explored the feasibility of developing health tourism in Zimbabwe using knowledge levels, attitudes of stakeholders and current practises as barometers of the destination’s potential. Researchers conducted in-depth interviews with tourism experts, hoteliers and tour operators in Harare (capital city of Zimbabwe). The major findings of the study on knowledge, attitudes and practices were that knowledge level on health tourism was high among hoteliers and tourism experts, with tour operators exhibiting little knowledge. In terms of attitude, hoteliers were quite positive about the adoption of health tourism while tourism experts were pessimistic about health tourism’s potential to provide a return on investment. On current health tourism practises the study revealed that there were health packages offered by hotels to a limited extent and only as a requirement for their grading. Nevertheless, an overarching insight from the study was that development of health tourism was a possibility in Zimbabwe if marketed in tandem with existing `anchor’ attractions such as Victoria Falls and others of a similar international stature and appeal.

Purpose: In Zimbabwe, people with disabilities have limited options when looking for hotel accommodation as hotels often lack facilities that cater to their specific needs. This study sought to explore the perceptions of people with disabilities on the compliance of Zimbabwean hotels in the provision of innovative facilities for guests with disabilities.Methods: Data was collected by administering a semi-structured interview guide to 55 respondents. Thematic analysis of the data was carried out.Results: The findings indicate that hotels are not compliant in terms of providing innovative facilities for guests with disabilities. Accessibility of facilities emerged as the most important consideration for guests with disabilities.Conclusion: It is recommended that hotels be more innovative and upgrade their facilities so that they are accessible to people with disabilities. This would not only enhance their guests’ hotel experience, but would also expand the hotels’ customer base to include this clientele.

The research was conducted to explore the employee understanding of the effects of dollarization on the performance of the hospitality industry in Zimbabwe. Using a qualitative research philosophy data was collected from 25 people using semi structured questionnaires in one of Zimbabwe’s renowned tourism resort, (Nyanga). Three key themes emerged that dollarization led to employee motivation, led to a positive social change and has led to improved economic performance of the country. The researchers concluded that dollarization had a positive impact on the performance of the hospitality industry in Zimbabwe and recommended that it should be allowed to continue in Zimbabwe for the good of the industry and the people.

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We investigated the conditions necessary for CRM success in a Hospitality sector that is failing to retain and attract clients. The main purpose of this study was to establish the potential of CRM in aiding customer retention in Zimbabwe's Hospitality sector that has been marred by economic instability and a decade of political turmoil. Our approach was based on a mixed approach of a quantitative and qualitative dimension. Results indicate that operational and technological conditions in place for CRM in Zimbabwe's hospitality sector are somewhat ineffective potentially due to limited resources for technological advancement and reluctant management systems to fully practice CRM. The conclusions thereof emphasise on the need to promote technological integration in the business of the hospitality sector and promote a CRM strategy that take cognisance of customer needs as a drive towards better business performance in Zimbabwe's Hospitality sector.