The research examines Generation Z’s (Gen Z’s) attitudes, behavior and awareness regarding sustainability-oriented products in two European countries, located in the region of Western Balkans, Bosnia–Herzegovina and Serbia. The research deploys generational cohort theory (GCT) and a quantitative analysis of primary data collected through an online questionnaire among 1338 primary, high school and university students, all belonging to Generation Z. It deploys a Confirmatory Factor Analysis (CFA) by running both Maximum Likelihood (ML) and Markov Chain Monte Carlo (MCMC) procedures, the latter being suitable for binary variables, which have been deployed in the study. The results of MLCFA provide evidence that there is a statistically significant and relatively strong relation between sustainability and circular economy attitudes (SCEA) and sustainability and circular economy behavior (SCEB), while there is a statistically insignificant and relatively weak relation between sustainability and circular economy behavior (SCEB) and circular economy awareness (CEW). The results of the BCFA, which is based on MCMC procedure, are similar to the results based on a rather commonly used MLCFA procedure. The results also confirm that Gen Z knows more about the companies which recycle products than it does about the CE as a concept, while the vast majority is concerned about the future of the planet and is motivated to learn more about the CE through CE and various awareness-raising measures.

Trade of agricultural products plays an important role in food security, development of production and processing of products, strengthening the economy and GDP growth. The aim of this paper is to establish the trend of trade of food, live animals, drinks and tobacco in Bosnia and Herzegovina (B&H). Foreign trade of food products in B&H has been investigated for the past six years (2012-2017). In B&H, annual import of agricultural and food products exceeds BAM 2.5 million and the export is approximately BAM 600 million. Food production is a strategic interest of every country. The coverage of import by export was the highest in 2017 (29.9%) and 2016 (29.4%), while the lowest was in 2014 (18.4%). During the investigated period, there was a deficit of trade in B&H. Both export and import in agro-food sector have been increasing recently, while the volume of export has a higher growth than import.

Članci/Papers 274Rezime: Istraživanja su pokazala da su porodične firme najstariji i najčešći oblik privrednih organizacija u svetu, te tako predstavljaju jedan od temelja globalne ekonomije. Iskustva su pokazala da se porodične firme u Republici Srpskoj sve više odlučuju za zapošljavanje stručnjaka za odnose sa javnošću ili angažovanje agencija za obavljanje pomenutog posla, prevashodno u rešavanju kriznih situacija. Problemi na koje nailaze su, s jedne strane, nedovoljan budžet za integrisanje marketinških komunikacija i nerazumevanje koristi IMK od strane menadžmenta, a s druge strane, ponekad je prisutno neuspešno razdvajanje porodičnih od poslovnih odnosa.Hipoteze koje će biti dokazane, vezane su za nedovoljnu podršku vlasti porodičnim firmama, što implicira ograničavanje rasta istih, te nedovoljno ulaganje u IMK, bez obzira na to da li porodične firme imaju razvijenu izvoznu strategiju. Hipoteze su dokazivane po razinama spoznaje, dakle prvo generalna, a potom i kolateralne hipoteze. Uzorak su 208 porodične firme u Republici Srpskoj, a metode statističke obrade podataka su deskriptivna analiza i Hi-kvadrat test.Ključne reči: Integrisane marketing komunikacije (IMK), odnosi s javnošću (OsJ), porodične firme UVODIntegrisana marketinška komunikacija (IMK) je proces razvoja i primene različitih oblika persuazivne komunikacije sa potrošačima i potencijalnim kupcima u određenom vremenu (Kesić, T., 2003, str.28). Analizirajući definiciju Američke asocijacije propagandnih agencija, IMK predstavlja proces planiranja marketing komunikacija, koji prepoznaje dodatnu vrednost sveobuhvatnog plana (Kotler, P. & Keller, K.L, 2006, str.558). Realnost je da se između različitih oblika IMK, poslodavac u porodičnoj firmi pre svega odlučuje za oglašavanje i odnose s javnošću, zapostavljajući unapređenje prodaje, događaje i iskustva, direktan marketing i ličnu prodaju. Razlozi su prevashodno finansijske prirode, a segment odnosa sa javnošću jem, pored toga što obično ne iziskuje veće troškove popout oglašavanja, višestruko primenjljiv u komunikaciji, kako sa klijentima (potrošačima i kupcima), tako i sa zaposlenima.U vremenu kada samo jedan od osam televizijskih gledalaca veruje oglasima, stiče se utisak da se gotovo isključivo preciznim delovanjem IMK može privući nove klijente i obezbediti kvalitetno poslovanje. Ovo će se ispostaviti i kao potencijal i kao opasnost kada su porodične firme u pitanju.Ovim radom će se predstaviti i mogući odgovori na pitanja, da li i koliko porodične firme u Republici Srpskoj izdvajaju za IMK. PORODIČNE FIRME I IMTLiteratura o porodičnim kompanijama u svetu, koja se ovom temom bavi ozbiljnije tek u poslednjih dvadesetak godina, uglavnom tretira interakciju unutar porodice, kompanije kao jedinke kao i pojedinačnih člano-va porodice kao kreatora jedinstvenog seta karakteristika koji utiču na performanse i opstanak porodičnog biznisa. U istraživanju porodičnih kompanija koje traju duže od 200 godina koje je sproveo Financial Times sami vlasnici smatraju da je njihov uspeh i dugovečnost rezultat kva...

The private and public sectors are complementary sectors of any economy. There is a clear interdependence between these two sectors, not competitiveness and exclusivity. At the same time, there are certain differences between these two sectors, which are conditioned by the ownership structure, business goals and the like. The public and private sectors have different roles in world economies. In developed western economies, which did not have “excursions” into socialist (planned) economic organization, private property has a long tradition of existence and, accordingly, plays a much more important role in the economic structure of the country. Underdeveloped countries and countries in transition, such as the Republika Srpska and Bosnia and Herzegovina, introduced the institute of private property after the collapse of socialist organizations. For this reason, as well as for many other reasons, the public sector in underdeveloped and developing countries has a more significant role in the overall economic structure than in developed western countries. The influence of the state on the economy is realized through various mechanisms. In most developed and transition countries, the public sector redistributes about 40% of GDP through taxes and public spending, and in some countries even more. In modern economies, the state is the largest employer employing a significant percentage of the workforce. We defined the research problem of this paper with the question: can and to what extent public institutions can generate their own / own revenues and what is the tax treatment of realized revenues? The subject of the research was the legal basis and a comparative overview of the current legislation in the field of taxes from the point of view of the public sector and the point of view of the private sector. In the first part of the paper, we analyzed the concept and role of the public sector, looking at certain characteristics of the sector in the European Union (EU) and other neighboring countries. In the continuation of our work, we dealt with our own revenues in the public sector in the Republic of Srpska, with a special focus on educational institutions. Guided by this problem, we analyzed the tax treatment of own revenues generated by public institutions in relation to the tax treatment of revenues within the private sector. According to the previous, and the discussion we had in the last part of the paper, we conclude that the basic hypothesis is: public institutions have the right to generate their own revenues, although they are not registered to perform revenue-generating activities, but tax revenues should be treated as and in the private sector, true. To conclude, public institutions are left free to generate their own revenues. However, the results of the conducted analysis raise certain questions, the answers to which need to be sought in future research. What measures need to be taken and what steps do public institutions need to take in order to use the recorded own revenues in order to improve the education system? Therefore, we suggest additional research on this topic, in order to offer quality answers to the questions asked.

The paper presents the results of customer satisfaction survey in the auto spare parts industry through the presented analyses conducted in period from 2015 to 2018 on a sample of 3269 professional customers of a company that operates in the region of Balkans: Bosnia and Herzegovina (BIH), Republic North Macedonia (RNM) and Serbia (SRB). The Categorical Regression Analysis (CATREG) was used as a method of predicting the level of customer loyalty by combining variables from the survey-questionnaire with regard to the relationship between the sales staff and the characteristics of the products themselves. The study identifies that for BIH the range of goods, delivery and the price and quality ratio have the greatest impact on customer loyalty, for RNM the assortment of goods, delivery and manner of resolving complaints, while in Serbia the delivery of goods and the resolution of complaints, have the greatest importance in anticipating the level of loyalty of customers.