This paper reports on a qualitative study of social media use for political deliberation by 21 U.S. citizens. In observing people's interactions in the "sprawling public sphere" across multiple social media tools in both political and nonpolitical spaces, we found that social media supported the interactional dimensions of deliberative democracy-the interaction with media and the interaction between people. People used multiple tools through which they: were serendipitously exposed to diverse political information, constructed diverse information feeds, disseminated diverse information, and engaged in respectful and reasoned political discussions with diverse audiences. When people's civic agency was inhibited when using a tool, they often adopted, or switched to, alternative media that could afford what they were trying to achieve. Contrary to the polarization perspective, we find that people were purposefully seeking diverse information and discussants. Some individuals altered their views as a result of the interactions they were having in the online public sphere.
Little is known about the challenges and successes people face when piecing together multiple social media to interact in the online public sphere when: seeking information, disseminating information, and engaging in political discussions. We interviewed 29 US citizens and conducted 17 talk-out-loud sessions with people who were using one or more social media technologies, such as Facebook and Twitter, to interact in the online public sphere. We identified a number of challenges and workarounds related to public sphere interactions, and used our findings to formulate requirements for new political environments that support the interactions in the public sphere. Through evolving requirements generation, we developed a new political deliberation technology, dubbed Poli, which is an integrated social media environment with the potential to enable more effective interactions in the public sphere. We discuss several remaining questions and limitations to our tool that will drive future work.
An increasing number of people are using microblogs to broadcast their thoughts in real time as they watch televised political events. Microblogging social network sites (SNSs) such as Twitter generate a parallel stream of information and opinion. It is presumed that the additional content enhances the viewing experience, but our experiment explores the validity of this assumption. We studied how tweeting, or passively observing Twitter during a debate, influenced affect, recall and vote decision. For most measures, participants' average feeling and recall toward the candidates did not depend on Twitter activity, but Twitter activity did matter for vote choice. People who actively tweeted changed their voting choice to reflect the majority sentiment on Twitter. Results are discussed in terms of the possibility that active tweeting leads to greater engagement but that it may also make people more susceptible to social influence.
Little is known about why and how people use multiple social media platforms for political participation, or about the contexts through which social media is appropriated. This paper reports on a qualitative interview study of social media use by politically interested citizens. We interviewed 27 residents of the state of Hawaii who integrated one or more social media tools into their daily lives to participate in the online public sphere. Different social media environments offer both different affordances for action and different audiences, and we describe how media choice is driven by the match between motivations and affordances, and also by the imagined audience. We identified a number of motivations including understanding different viewpoints, formulating perspectives, engaging in positive discourse, repairing Hawaii's image, increasing political awareness and improving civic engagement. We discuss how these goals relate to both intrinsic and extrinsic motivations. Finally, we examine how social media choice and satisfaction were tied to the physical world context and people's sense of the audience within any particular medium.
The news feeds of two U.S. politicians' Facebook sites were examined across 22 months leading up to an election in order to explore changes in social-network-mediated public political discourse over time. Changes over time were observed in who was being addressed and in the affective valence of comments. A complex flow of attention between in-group and out-group concerns was observed, with in-group comments dominant both in early and late phases. Also, positive comments decreased and negative comments increased over time. These phenomena, dubbed "reflection-to-selection" and "converging sentiment", were refined to explain the observed nonlinearities. The flow of rational versus affective comments in politicians' Facebook data across time was also explored. Comments reflecting cognition were more prevalent at all times than comments reflecting affect, but their distribution also varied in complex ways over time. Finally, the concept of "potential public sphere" in contrast to "realized public sphere" in virtual spaces is introduced.
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