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This study examines how people view sports games by watching the Japan national football team's games on the tube. To this end, we analyzed the conversations of the TV viewers. Four people familiar with football participated in this study. Their appearances and conversations were closely monitored on videotape during the game (total time was 1h 33min 29s) . 1,543 utterance and 504 conversation units were obtained. The findings of the analysis of the record are summarized as follows： (1) Six types of opportunity for conversation units were recognized：①real-time play, ② replay, ③commentary, ④play-by-play announcing, ⑤information on the screen, and ⑥ others. (2) The 1,325 utterances were classified into nine categories. These were：①interjection, ② evaluation, ③confirmation, ④reply, ⑤prediction/analogy, ⑥question, ⑦interpretation, ⑧ information, and ⑨instruction/cheer. The results suggest that 1)The participants watched well the game itself, and most of their conversations were started in the wake of events in real-time game, 2)The participants watched the game, hoping to understand the game itself. Regarding the production of sports broadcasts, consideration of the viewer's wants, in a similar way, might be required. Fitness and Sports in Kanoya, 1, Shiromizu, Kanoya, Kagoshima, Japan (891-2393) スポーツ産業学研究，Vol.20，No.2 (2010) ，243 ～ 252． 243 事例報告

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The purpose of this study was to build a "Sports Geographic Information Digital Archive," a website which specializes in sports and physical activities in Japan, and to have people utilize the spatial data, statistical data and maps. This archive presents six themes of sport : professional sports, amateur sports, afterschool sports clubs, female sports, sports industry and sports facilities. Thematic maps have been created using GIS software and offer demographic data, sports data, and short descriptive texts on the maps and references as they are uploaded to a server. Since March 31, 2011, 134 thematic maps have been available for viewing by anyone over the Internet. This archive can be accessed through the following three ways : ① Using a web browser such as Internet Explorer, Firefox or Safari. Using a web browser, the archive can be accessed without restrictions on time or place as long as an Internet connection is ensured. The archive was developed on the assumption that most people would access this site using a web browser. ② Using ArcGIS Explorer, which is a free GIS viewer issued by Esri Japan. This software gives users an easy way to explore, visualize, and share GIS information. ③ Using ArcGIS DesktopIn these three ways, ArcGIS Desktop alone makes it possible to process a thematic map. Currently, all thematic maps offered by this archive are classified only at the prefecture level. In the near future, municipally-classified thematic maps and a chronologically ordered listing of those maps are scheduled to be appended to the archive.

The purpose of this study was to investigate where the audiences of sports broadcasts are looking when watching baseball games on television, and to examine their gazing at advertising boards. The direction of their gaze was measured by an eye movement analysis instrument. The subjects were nine college students who do not have experience playing baseball and who watch baseball games on television frequently （effective data was obtained from five persons） .The results of this study demonstrated that subjects' gaze was more often directed at the pitcher and catcher, and they looked slightly at the advertising boards on back nets. In addition, judging from the results of the interview after measurement, subjects noticed the existence of advertisements but they did not understand the details of the advertisements. Therefore, this study suggested that current advertising boards at baseball games might not carry out the role of advertisement on television.