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Purpose -The purpose of this paper is to develop a research model that links Radio Frequency Identification (RFID) adoption issues with established technology adoption stages suggested by Rogers theory of diffusion of innovation (DOI). The research model proposed in this study suggests that RFID adoption in retail industry progresses in different stages. Design/methodology/approach -A mixed methodological perspective is used in this research. Key research issues were identified from a systematic content analysis of trade and academic articles in the first phase. Findings -Data collected from Delphi study is used to test the propositions. It confirms key research issues associated with different adoption stages. Finally, it also confirms that the stages (knowledge, persuasion, design and decision, and implementation) influence RFID adoption decision.Research limitations/implications -The propositions that are developed in the model can be used in future studies for further development. More relevant items should be added to measure each variable. It can also allow future researchers and practitioners to take a more comprehensive approach to look at RFID adoption process as a whole and thus focus on relevant issues across all adoption stages. Practical implications -The research model can provide insights to practitioner to make more informed RFID adoption decisions. Originality/value -Rogers stage model is very important for technology diffusion studies but is not explored much. There is limited research on understanding the overall RFID adoption process. This study is an attempt to bridge that gap and draw attention toward future research in that direction. The research model that is developed links RFID research with existing research in the area of DOI.

Motivated by the need to understand the underlying antecedents of RFID adoption in retail, this study proposes and tests a framework predicting RFID adoption intent. Based on the TOE (technology-organization-environment) framework, this research develops and validates the research framework to examine the influence of twelve contextual factors under four broad categories (technological, organizational, environmental, and value-chain) on RFID adoption in retail. A structured study instrument is developed to measure these variables and data are collected from 74 experts spread across different business associations through Delphi technique. Multivariate discriminant analysis (MDA) is used to develop the conceptual framework for RFID adoption. The results indicate that relative advantage, competitive pressure, catalyst agent, and value chain complexity are significant determinants of RFID adoption in retail. It suggests that environmental characteristics are very important to be considered in RFID adoption studies along with technological and value chain characteristics.

While several large retailers have mandated RFID deployment across their value chains, the case for RFID adoption in retail still remains uncertain. This paper aims at providing a realistic perspective of the immense potential of RFID, taking adoption drivers, potential benefits, and implementation challenges into account. In this paper, a mixed methodological approach is used that caters to the exploratory nature of the work to quantitatively analyze RFID adoption drivers, benefits, and implementation challenges. First content analysis is applied to analyze academic and trade articles to come up with key issues and concepts. The results from the content analysis acted as input for a Delphi study which is the second methodology. The combined results from the two methods provide deep insights and enhance understanding of important implementation issues related to RFID adoption in the retail sector and also aid in drawing meaningful managerial conclusions