The SARA (Ethnic, Religion, Race, and Intergroup) hoax is one of the disquieting hoaxes as it has the potential to cause conflict. Some Indonesians might not know that the SARA information they get is factual or hoaxes, which can lead to prejudice. Conflict in Tanjung Balai and Depok shows that exposure to SARA hoaxes can affect individual behavior. This study aims to describe individual experiences in interacting with SARA information and performing conflict management. This study uses phenomenological methods and in-depth interview instruments, allowing researchers to interact with the world of the informants' conscious experiences. The results indicate that the informants access various information related to the main activities. The internet has become the preferred media gratification. From the information-seeking activities, some SARA information was found, and some SARA information were hoaxes. SARA hoax has three meanings and has the potential to cause conflict. Hence, informants applied different conflict management styles in dealing with conflicts that arose.

This service activity related to Instagram business training for young entrepreneurs was carried out in Tumbrep Village, Bandar District, Batang Regency. The purpose of this service is to provide additional knowledge for young entrepreneurs who use a digital approach in carrying out their business activities, especially Instagram. The methods used are observation and interviews, presentation of material or lectures, focus group discussions and technical training, exhibitions or MSME bazaars. At first, the young entrepreneurs from Tumbrep Village still managed personal Instagram accounts for personal and business activities. In addition, the results of posting photos are still not conceptualized. Through community service activities, participants are invited to take advantage of Instagram for business and edit product photos to be posted. The conclusion from this service is that managing Instagram accounts for business activities requires special concepts and techniques. The training conducted by the service team who has this competence is really needed by the young entrepreneurs of Tumbrep Village.

Penelitian ini dilakukan untuk mengetahui strategi komunikasi pemasaran objek Pantai Sigandu serta hal- hal yang menjadi pendukung dan penghambat dalam pelaksanaan pemasaran Dinas kebudayaan dan Pariwisata Kabupaten Batang. Penelitian ini menggunakan metode fenomenologi. Informan terdiri dari para pengunjung lokasi penelitian, pelaku wisata, organisasi wisata dan kepala Bidang Pemasaran dan Promosi Usaha Pariwisata Dinas Kebudayaan dan Pariwisata. Data yang digunakan dalam penelitian adalah kombinasi dari data primer dan data sekunder. Teknik pengumpulan data dengan wawancara dan dokumentasi. Analisis data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian bahwa Pemerintah Daerah Kabupaten Batang melalui Dinas Kebudayaan dan Pariwisata telah melakukan strategi komunikasi pemasaran yang dirancang oleh internal tanpa melibatkan pelaku wisata dalam perencanaan. Pemasaran wisata Pantai Sigandu dilakukan komunikasi pemasaran terpadu (IMC) melalui advertising, public relations, sales promotion dan personal selling. Strategi komunikasi pemasaran antara lain fokus pada ; image, daya tarik alam, dukungan masyarakat dan kemajuan teknologi. Strategi komunikasi pemasaran yang menonjolkan keunikan Sigandu yaitu panorama alam yang bersih dan daya tarik fasilitas wisata seperti outbond, atraksi hewan dll.