Nature-based tourism and recreation are attracting attention today as the most favourable form of direct connection between people and nature, and as a very successful tool to motivate people to protect their natural heritage. This study aims to develop and test a methodology to assess the potential of an acknowledged natural heritage site in Bulgaria - Malyovitsa Range and Urdini Cirque in ‘Rila’ National Park to provide cultural ecosystem services. A holistic approach is applied, using landscapes as the main territorial unit, and source of information. For the purpose of practicing representative types of mountain tourism: ‘mountain hiking’, ‘nature education’ tourism, ‘ski touring’ and ‘mountaineering’ a total of 15 ecosystem services were assessed based on 25 biophysical and social indicators. ‘Primary forest landscapes on moraine materials’ and ‘Primary landscapes with mugo pine on igneous rocks’ receive the highest score. Based on the results obtained, an assessment of the mainstream activity - access to mountain hiking provided by the landscapes was carried out and two touristic routes with very high potential to deliver this service were identified. The results of the study are directed towards the responsible parties in support of the natural heritage conservation in Rila National Park through sustainable management the potential to provide cultural (recreational) ecosystem services. The research was conducted within the scientific programme of the project “Conceptualization, Flexible Methodology, and a Pilot Geospatial Platform for Access of the Bulgarian Natural Heritage to the European Digital Single Market of Knowledge and Information Services” within the project BG05M2OP001-1.001-0001 Establishment and Development of “Heritage BG” Centre of Excellence (Operational Program “Science and Education for Intelligent Growth”, priority Axis 1 “Research and technological development”).

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