The problem in this research is to determine the criteria and criteria weights from the suppliers. PT. KBP is a manufacturing company engaged in the manufacture of export shoes with the main raw material for leather and supporting raw material for heels. The products produced are various kinds of fashion model shoes for adult women, including boots, mid boots, sneakers, and sandals. During this time, the company set suppliers based on the price offered and the number of goods. This study aims to establish the criteria and sub-criteria used as aspects of consideration for selecting suppliers based on company conditions to produce the best supplier decisions. The method used in this study is AHP and TOPSIS. AHP is used as a weighting of criteria and sub-criteria, while TOPSIS is used to determine alternative priorities that are close to positive ideal solutions. This study uses seven criteria and 17 sub-criteria. The results with the AHP method obtained weighted price criteria 18.2%, quality 28.7%, delivery 11.1%, flexibility 9.9%, responsive 9.0%, performance history 10.9%, and warranty and claim policy 12.2% whereas the TOPSIS method was obtained for PT. B is 0.710, and for supplier, G heels are 0.537. Thus PT. KBP can prioritize PT. B, as the main supplier.

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Cork is an environmentally friendly material, has unique properties and characteristics, but in Indonesia Cork is only used as a material coaster and Cork Board products. Therefore, there appears an idea to develop a product of perfume packaging with cork material, because the perfume packaging is only box-shaped and cylinder. In this study, the collection of data used is by means of surveys and interviews, and assisted with supporting data such as secondary data (books, journals, Internet). Case studies conducted on this research conducted on five objects, namely PT. Grafika Prima Sejahtera, CV. Mulia Jaya Box, PT. Universal artwork, Cote De Azuro perfume Store and Victoria's Secret perfume Shop. The analysis used is an experimental analysis, before analyzing the design of competitors ' bottles and perfume packaging as part of the experimental step, researchers divided several stages of the experiment, the material stage, the coloring stage, Management stage, finishing stage, form experiment and material mix. Concept used is the concept of duplicate, namely following the form of perfume bottles and iconic, namely using the shape icons of women's body, to show perfume used in women. The duplicate concept is used on brands such as Bleau De Chanel perfume, Chanel Chance Women, Silver Babe Park Lane and Victoria's Secret. Iconic concept used on brand perfume Bvlgari Omnia. Researchers made 5 design alternatives, 4 with duplicate and 1 concepts with iconic concepts.

Abstrak                                                                          Perkembangan industri di Indonesia memberikan perubahan bagi Usaha Kecil Menengah (UKM) untuk bersaing memenuhi kebutuhan konsumen. Obyek penelitian ini pada UKM Benok di Desa Klampok Kecamatan Tongas Kabupaten Probolinggo hasil budi daya jagung yang diolah menjadi makanan ringan Emping dan Tortilla Jagung. UKM Benok memiliki peluang masuk di pasar swalayan. Namun identitas UKM Benok masih belum jelas dalam penerapan visualnya. Sehingga perlu meredesain logo Benok yang memiliki kekuatan identitas citra produk jagung. Upaya redesain dan media promosi dalam meningkatkan daya beli masyarakat adalah bagian dari proses mengungkap problematika yang dihadapi oleh UKM Benok, terutama bertujuan peningkatan citra produk makanan ringan. Melalui metode penelitian Desain proses pengumpulan data yang kemudian di lakukan analisis SWOT, analisis visual dan verbal guna menghasilkan redesain logo, analisis warna dan konfigurasi yang dijadikan dasar dalam mendesain label kemasan dan media promosi sebagai citra produk. Hasil penelitian ini yaitu pengembangan kemasan menggunakan standup pouch, mampu memberikan kemudahan konsumen dan meningkatkan kualitas produk Benok. Sedangkan penguatan citra produk dengan meredesain yang meliputi logo, naming dan warna serta pendekatan fotografi dalam penguatan visual pada desain label kemasan dan desain poster sebagai penguatan merek yang mampu bersaing di pasar dan mampu meningkatkan daya saing dari Benok. Kata Kunci: citra produk, kemasan, logo, media promosi, redesain AbstractThe development of industry in Indonesia provides a change for Small and Medium Enterprises (SMEs) or “Usaha Kecil Menengah (UKM)” to compete with consumers. The object of this research is Benok UKM in Klampok Village, Tongas Subdistrict, Probolinggo District, the results of corn cultivation processed were snacks, Emping, and Corn Tortillas. Benok UKM has the opportunity to enter the supermarket. However, the identity of Benok UKM is still unclear in its visual application. So it is necessary to redesign the Benok logo that has the strength of the corn product image identity. Efforts to redesign and promote media in increasing people's purchasing power are part of the process of uncovering the problems faced by Benok UKM by particularly aiming at improving the image of snack products. Through research design methods the process of collecting data is then carried out a SWOT analysis, visual and verbal analysis to produce logo redesign, color analysis, and configuration that are the basis for designing packaging labels and promotional media as product images. The results of this study are the development of packaging using standup pouch, able to provide consumer convenience, and improve the quality of Benok products. While strengthening the product image by redesigning that includes logos, naming, and colors as well as a photographic approach in visual reinforcement on the packaging label design and poster design as a reinforcement of a brand that can compete in the market and can increase the competitiveness of Benok. Keywords: logo, packaging, product image, promotion media, redesign

ABSTRACT Small-Medium Scale Business continues to make creative process especially by making serious effort to change the Small-Medium Scale Business image that during this time as the subcultural eco- nomic movement to be the great economic power. One of the efforts is through packaging design. The objective of this research is: a) to know the identity practice of Small – Medium Scale business through packaging design, b) to describe the reposition effort of Small – Medium Scale Business through packag- ing design in economic political practice of packaging design.Through cultural studies approach, this article is the result of research revealing the practice of identity made by Small-Medium Scale Business especially Small-Medium Scale Business of snack as the typical souvenir of Malang Regency, East Java, namely fruit snack. The finding shows practice of identity of Small-Medium Scale Business through packaging design, namely visualization, material up to production pattern of packaging design. Other findings of this research is the effort of Small Medium Scale Business in improving packaging image of its products as the part of reposition of Small-Me- dium Scale Business to win the market competition. In this case, it is realized as the point in economic political practice. Therefore, this research is capable of providing the result of practice of identity made by Small Medium Scale Business through packaging design by means of critical analysis of cultural studies. Keywords: design, packaging, practice of Identity    ABSTRAK UKM terus melakukan proses kreatif khususnya berupaya merubah citra UKM yang se- lama ini sebagai gerakan ekonomi subkultur menjadi kekuatan ekonomi yang besar. Salah satu upaya itu dilakukan melalui desain kemasan. Penelitian ini memiliki tujuan: a) mengetahui praktek identitas UKM melalui desain kemasan, b) mendeskripsikan upaya reposisi UKM me- lalui desain kemasan dalam praktek politik ekonomi desain kemasan.Melalui pendekatan etnografi, tulisan ini merupakan hasil penelitian yang mengungkap tentang praktek identitas yang dilakukan oleh UKM khususnya UKM makanan ringan sebagai oleh-oleh khas dari Kabupaten Malang, Jawa Timur yakni keripik buah. Hasil yang sudah di dapatkan adalah praktek identitas UKM melalui desain kemasan yakni visualisasi, material, hingga pola produksi desain kemasan. Penemuan lain dari penelitian ini adalah upaya UKM guna menaikkan citra kemasan hasil produksinya sebagai bagian reposisi UKM sebagai bagian guna memenangkan persaingan pasar. Dimana hal ini disadari sebagai sebuah ujung dalam praktek politik ekonomi. Sehingga, penelitian ini mampu memberikan hasil bagaimana praktek identitas yang dilakukan UKM melalui desain kemasan dengan analisis kritis cultural studies.   Kata kunci: desain, kemasan, praktek identitas