Past research in the area of information systems acceptance has primarily focused on initial adoption under the implicit assumption that IS usage is mainly determined by intention. 1 Carol Saunders was the accepting senior editor for this paper. Sue Brown was the associate editor. Anol Bhattacherjee and Likoebe Maruping served as reviewers.
There is widespread agreement among researchers that system usage, defined as the utilization of information technology (IT) by individuals, groups, or organizations, is the primary variable through which IT affects white collar performance. Despite the number of studies targeted at explaining system usage, there are crucial differences in the way the variable has been conceptualized and operationalized. This wide variation of system usage measures hinders the efforts of MIS researchers to compare findings across studies, thus impeding the accumulation of knowledge and theory in this area. The purpose of this paper is to address conceptual as well as methodological issues related to measuring system usage. First, via LISREL measurement modeling techniques, we compare subjective and objective measures of system usage, namely, self-reported versus computer-recorded measures. Next, using a modified form of Davis' Technology Acceptance Model (TAM) as a nomological net, we test the nomological validity of these system usage constructs and measures. Results of the LISREL measurement and nomological net analysis suggest that system usage should be factored into self-reported system usage and computer-recorded system usage. Contrary to expectations, these constructs do not appear to be strongly related to each other. Moreover, while self-reported measures of system usage are related to self-reported measures of TAM independent variables, objective, computer-recorded measures show distinctly weaker links. In the face of such counter-evidence, it is tempting to argue that research that has relied on subjective measures of system usage (for example, research confirming TAM) may be artifactual. There are several alternative explanations, though, that maintain the integrity of TAM and studies that measure system usage subjectively. These alternative explanations suggest directions for further research as well as new approaches to measurement.technology acceptance model, system usage, IS theory testing, IS measurement, IS methodology, nomological validity
Over the last two decades, information systems (IS) research has primarily focused on people's conscious (intentional) behavior when trying to explain and predict IS usage. Consequently, almost no research has investigated the potential importance of subconscious (automatic) behaviors, also known as habits. This study represents a first step toward validating the idea that one can add explanatory power to a behavioral model such as Ajzen's [1985] theory of planned behavior (TPB) by including the habit construct. We conducted a two-stage questionnaire-based survey involving two different groups of students who had access to a sophisticated internet-based communication tool (IBCT). These data were used to test a behavioral model integrating theoretical constructs of TPB and a relevant subset of Triandis' [1980] behavioral framework. Our findings highlight the importance of considering both conscious (intentions) and subconscious (habits) factors in explaining usage behavior. Furthermore, we share our observations about antecedents of IBCT usage in the educational context. Implications for practice and research are discussed.
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