The development of canting batik industry has lagged, and the number has decreased compared to the batik industry. This industry is believed to have a potential passive market and can provide job opportunities for local workers, reducing urbanization. Based on this background, this research is needed to analyze the potential and innovation of canting batik industry in Central Java, Indonesia. We choose Central Java, based on the fact that the batik industries grew most in Pekalongan, Central Java. The article uses qualitative research. We use Focus Group Discussion and direct observation to map the competitiveness of SMEs. To see the most significant opportunities and challenges, we also use a SWOT analysis. The results of this study indicate that the growth of the canting stamped batik industry is relatively slow. Some of its causes are relatively expensive raw materials, low product demand, and local government support. SME players can use some strategies to make canting as a souvenir product, looking for alternative ways to non-brass raw materials, and cooperating with complementary industries, including the batik industry.

In this study aims to analyze the strategic position of the canting cap industry cluster in Pekalongan City. The population in this research is the perpetrators of micro and small and medium enterprises canting cap in Pekalongan City. To determine the strategic position of cluster canitng cap, SWOT analysis and General Electric (GE) analysis were used. The results show that the canting cap industry clusters have a medium-sized competitive appeal and strength, so the right strategy to develop a canting cap is to identify growth factors, specialization and selective investment. Penelitian ini bertujuan untuk menganalisis posisi strategis dari klaster industri canting cap di Kota Pekalongan. Populasi dalam penelitian ini adalah para pelaku  usaha mikro kecil dan menengah canting cap di Kota Pekalongan. Untuk menentukan posisi startegis klaster canitng cap digunakan analisis SWOT dan analisis General Elektrik (GE). Hasil penelitian menunjukkan posisi klaster industri canting cap mempunya daya tarik dan kekuatan persaingan yang menengah, sehingga strategi yang tepat untuk mengembangkan usaha canting cap adalah mengidentifikasi faktor pertumbuhan, spesialisasi, dan melakukan investasi yang selektif.  

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