Media in Jakarta (core) has a socio-cultural influence on Bandar Lampung (periphery). The accumulation of information production in Jakarta creates an unbalanced flow of information in the national information circuit. Mainstream media and converging media continues to create an anti-diverse flow of information. This paper finds that the media play an essential role behind migration and socio-cultural change for youth in Bandar Lampung. The migration of peripheral youth to Jakarta results from media habituation and routine in cultivating the symbol of Jakarta. For peripheral youth, Jakarta is not only a place to find opportunities, but Jakarta is a place for self-actualization, increasing social status, and prestige. While demographers place the problem of job opportunities as the main problem of people's migration in Jakarta, this paper places the accumulation of media hub and the production of information all around Jakarta as the cause of the accumulation of people migrate to Jakarta. In addition, the gap in technology and facilities in Bandar Lampung and Jakarta causes research subjects to legitimize their migration to Jakarta. This paper uses an ethnographic narrative method with data collection techniques in the form of interviews and observations.
<p><em>The relentless technology development nowadays has encouraged people worldwide to innovate in things, one of them being advertisements. Although the traditional media is not to be replaced anytime soon, numerous brands are currently establishing social media as a promotional platform by maximizing their social network advertising through various strategies. For example, they use foreign models or celebrities as their brand ambassadors. This strategy, however, ironically brushes off local models and celebrities as potential human resources. Due to this case, this study aims to comprehend fashion brands’ social media advertising strategies by focusing on the background of foreign model preferences. This study uses a qualitative approach and a data-collection technique of in-depth interviews with three owners of professional fashion brands. The results point out that fashion brands prefer foreign models to the local ones as their ambassadors to follow the popular trends, deliver lush visuals, and build a professional, modern, and high-qualified image for the brand and products. Moreover, it is common for Indonesians to disparagingly perceive local brands, as they rather deem local materials and designs below standard. Consequently, this deep-rooted perception successfully perpetuates the socio-cultural hegemony among various practices, including social media advertising and marketing.</em></p>
This study describes cinema production by the Jakarta cultural industry that engages in anti-diversity practices. Cinema production in Jakarta is an industry that standardizes language in the social formation of Indonesian society, which has a variety of vernacular languages. This study aims to evaluate the centralization of the Jakarta Cultural Industry, especially the language practice in film. This study uses the desk research method with data collection techniques in the form of literature studies and digital observations. This research takes the case of Yowis Ben's agency social practice, which has carried out language structuring in the film industry in Indonesia. This study finds that Indonesian is a structure that alienates local languages in the industry and communication style that Jakarta dominates. Jakarta uses Indonesian in its cinematic style of speech as a form of standardization that Jakarta production houses do for for-profit purposes. This research is novel because it discusses the Indonesian language as the hegemony of the cultural industry centralization in Jakarta, which also explains the oppression of ethnic languages in Indonesia in terms of structure and agency theory.
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