Local food linked to every tourist destination in Egypt represents a cultural image of this destination and reflects many of its heritage dimensions. The aim of this study is to explore the impact of tourists' satisfaction of local food experiences and their behavioral intention related to Siwa oasis' local foods as an approach to provide an integrated framework of international promotional plan of Siwa local food. A field survey questionnaire was developed and distributed to 62 tourists who are interested in Siwa Oasis. While the results showed no impact of good memorable local food experience in hosting destination on respondents' behavior intentions to share their experiences to motivate others to try local food, other results showed statistically significant impact of such good memorable on respondents' behavior intentions to use the same food items and cooking styles in their homes, to search the same food items in their home countries, to dine in restaurants that serve these items and to return again to the destination to retry the same local food. The research verifies the major opportunities of Siwa oasis local cuisine. These opportunities are analyzed carefully to provide an integrated framework of international promotional plan of Siwa local food.

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"VM" is defined as a "recent marketing phenomenon that motivates internet users to pass marketing messages voluntarily to their relatives, colleagues and friends". The main objectives of the study can be summarized in identifying the effect of viral marketing messages' exposure, attractiveness, incentives, credibility and confidence on consumers' purchasing decisions of fast food products. Another objective is to identify the contribution of demographic factors to the activation the messages' role in purchasing decisions. Based on an analytical descriptive approach, the field research was applied to 391 participants of Internet users. The collected data were analyzed by statistical techniques of descriptive statistics and Linear Simple Regression Analysis. The results showed a statistically significant effect of exposure rate, attractiveness, incentives and degree of credibility as independent variables on purchasing decisions as a dependent variable. Other 2 variables (level of confidence among parties of viral marketing messages and demographic differences among recipients) showed insignificant effect on the purchasing decisions.

As never before, our modern changing competitive work environment puts maintenance activities under the spotlight. Obtaining competitive advantage in our modern world needs special maintenance applications and approaches that improve both costs and quality. Total productive maintenance (TPM) is represented nowadays as one of the most renovated approaches related to achieving high level and continuous production of both tangible and intangible products. This research paper aims to introduce TPM as a new maintenance approach to be adopted in hospitality industry premises to eliminate traditional limitations between production and maintenance processes. Depending on descriptive analytical method, the research was accomplished through interviewing of 77 employees from 5 hotels that classified as 5 stars in Alexandria. Those employees are distributed on three departments: front office, housekeeping and kitchen. While the results showed no statistical significant relationship between implementation of TPM and guest satisfaction in hospitality premises, other results showed a statistical significant relationship between TPM adoption and all of productivity and performance efficiency, product quality, cost efficiency and profitability and employee morale and loyalty in hospitality premises..

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