Based on the diffusion of innovation (DOI) theory (Rogers, 2003), the uses and gratifications (U&G) theory, and trust theory, this study investigated the factors that influence the use of Twitter among the Kuwaiti community. The study surveyed Twitter users in Kuwait. A structured online questionnaire was used to collect data, and 463 respondents who provided complete answers participated. Multiple regression analysis was used to examine the effect of three theoretical perspectives on Twitter usage. The result of the analysis showed that Twitter usage is better explained by DOI constructs than by U&G constructs. The findings indicated that the perceived relative advantage from DOI, and the need for information, need to pass time, and need for interpersonal utility from the U&G approach, have a direct positive significant effect on the use of Twitter. None of the trust theory constructs was found to be significant in predicting the general use of Twitter. The study results help Twitter providers and users in individual or organizational contexts to understand what factors generally affect the usage of the Twitter service.
This study aims to explain the factors affecting academic faculty’s acceptance and usage of university library electronic information resources (EIRs) services in six public universities in the Gulf Cooperation Council States (GCCS). The applied model was tested via structural equation modeling (SEM) by using valid data collected from 499 responses to the questionnaire survey. The findings indicate that performance expectancy, habit, hedonic motivation, and facilitating conditions were significant antecedents of behavioral intention, and that performance expectancy, habit, and behavioral intention were significant antecedents of user behavior. The influence of the individual characteristics as moderators varied based on the path. While much of the research on the adoption of EIRs services provides a rich understanding of behavioral intention and system use, the current study enhances library professionals’ understanding by incorporating further antecedents that can be used to guide approaches to enhancing EIRs services. Several important implications for researchers (i.e. extending the acceptance models with new interventions) and practitioners (i.e. guiding approaches to the enhancement of EIRs services) are discussed.
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