The study was motivated by the need to highlight the roles played by social media marketing on consumers' purchase intention during the COVID-19 pandemic. Since it was a quantitative study, hypotheses were tested to generate findings. We used IBM SPSS 25.0 software to analyze using reliability statistics, descriptive statistics, and IBM SPSS Amos 26.0 software was used to do confirmatory factor analysis for the purpose of developing hypothesis, and SEM used for trying to fit the model. The primary data was mustered by personal interview in an online survey method through a structured questionnaire with five-point Likert scales from 240 Bangladeshi online consumers. These findings publicized that social media marketing (Facebook, Instagram, and YouTube) a significant stimulus on consumers purchase intention during COVID-19, and all factors except discount or coupon offer and brand awareness had an epoch-making and constructive connection with consumers’ purchase intention during the coronavirus malady (COVID-19) epidemic in Bangladesh.

Kuakata, locally called as ‘Sagor Konnya’ (Daughter of the Sea) is located in the southernmost tip of Bangladesh and is one of the most rare tourism destinations having the exceptional view of the rising and setting of the crimson sun in the water of the Bay of Bengal. Perhaps that makes Kuakata one of the world's unique beaches. After reviewing the literature and different sources related to tourism, it is being found that there is very little attention given to Kuakata as an exclusive tourism destination. The paper is based on secondary data sources like-articles, journals, websites of the target tour operators and authorities. For the globalization of tourism, it is essential to provide background information about the destination to the international visitors and Bangladesh is far behind of it. The government, NTOs (National Tourism Organizations), local administration, owners of hotels and motels, private tour operators and travel agencies should work in an integrated approach which can create a positive impression about Kuakata in the tourists’ mind and feels free to visit and recommend others.

Tourism has been seasoned with continuous growth and concentrating ‎diversification over the decades to become one of the fastest-growing economic sectors within the world. Tourism plays a crucial economic movement in most countries around the world, also as the tourism industry has its direct and indirect economic impact. Moreover, tourism features a diversified sort of economic impact on the community. The contribution of tourism to the community for economic well-being depends on the standard and, therefore, the ‎revenues of the tourism offer. The purpose of this paper is to track down the economic impact of tourism on to the community of Kuakata, where one can see the sunrise and sunset from the same spot, the rarest characteristic within the planet only this type of opportunity is available in Japan. The paper is predicated primarily on secondary data sources like-articles, journals, websites of different tourism-related sources. It was being identified after reviewing the literature and acknowledging loopholes that if Kuakata is developed to its full potential, it's going to contribute to the livelihoods and socio-economic development of local communities and Bangladesh.

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