The study is relevant to display a determination in showing commitment and enthusiasm to achieve unity goals in the country through ethnic heritage representation at a gallery. The spirit of patriotism needs to be inspired and motivated into the tourists especially among Malaysian youth since children. It was reported that majority of Malaysian youths scored a moderate level of patriotism with negative attitudes. This signified an alarming situation since youth is the future leaders. However, there are limited studies that examined the level of patriotism among Malaysian youth tourists at a commemorative historical site. It is still unclear how youth develop their patriotic spirit during a visit to a memorial historical site. This is because they never understood the colonial dominance that devastated many of our forefather's happiness. The study utilized quantitative approach by employing systematic random sampling using intercept technique that every fifth respondent who exit the historical complex was approached. Overall, only 252 respondents were used for the study, which recorded 72.8% responses from overall sample size. Results revealed that after visiting commemorative historic site, they identified that historical sites were important (đť‘ĄĚ… =4.5794) that made them become a loyal citizen (đť‘ĄĚ… =4.7054) and appreciated the sacrifices made by the past warrior. Dimension of national pride, connection to countrymen and national belonging were all statistically significant at P<.005. Further research should be conducted at a more holistic level among multi-ethnic communities nationwide to identify their patriotism based on the shared cross-cultural immersion that have been long practiced in the country since independence.
Edu-tourism is one of the developing tourism segments worldwide. Edu-tourism often takes place in universities and schools where participants engage in educational training and programs. The Madrasah Pengajian Ilmu Wahyu in Melaka has been established as a religious school focusing on Quran Hifz and Islamic religious teachings. The madrasah has long opened its doors to allow visitors to patronise and takes part in its educational programs which include typical religious classes as well as Sunnah recreational activities. This study was conducted in an attempt to assess two main objectives; the tourists perceived values of this program and to measure their satisfaction after participating in the program. The questionnaire was distributed to groups of tourists who visited the premise and participated in a week program. 75 questionnaires collected were then analysed to answer the objectives. The results indicated that functional values (establishment, price, service quality, image) are linked with satisfaction, alongside experiential (madrasah, activity) and social values. On the contrary, educational values were found not to be associated with satisfaction. Further analysis revealed that only functional values were found to be a significant predictor of the overall satisfaction of the tourists. Other aspects will require additional attention, in management and program development, should the madrasah wishes to expand its potential as a new tourism product for the market.
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