The purpose of this study is to determine the impact of hedonic shopping motivation towards online impulsive buying among generation Y. For this study, researcher focus on impact of relationship between independent variables which are dimension of hedonic shopping motivation (social shopping, value shopping, adventure shopping, idea shopping and relaxation shopping) and dependent variable (online impulsive buying). Data of this study were collected from 300 respondents by using convenience sampling and has been analyzed by using SPSS software. Reliability test, descriptive analysis and multiple regression have been gather using SPSS. Based on the findings, it shows that only social shopping and idea shopping has relationship with online impulsive buying meanwhile another three variables (value shopping, adventure shopping and relaxation shopping) are rejected. Thus, recommendation and suggestion for future studies were discussed at the end of this project.

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The main objective of this study is to examine the roles of Facebook usage among SMEs in Malaysia. It has been argued that interactivity, cost effectiveness and compatibility are the factors of Facebook usage among SMEs in Malaysia. Since such usage among SMEs has increased continuously due to its features that are interactivity, cost effectiveness and compatibility, three hypotheses were postulated in this study. This study applies Statistical Package for Social Science (SPSS) method in analyzing the data that were distributed to 84 respondents through questionnaires. The findings of this study demonstrated that cost effectiveness and compatibility have positive relationship on Facebook usage among SMEs in Malaysia. Meanwhile, interactivity has no relationship on Facebook usage among SMEs in Malaysia. [The outcome of this study shall assist the government agencies to in facilitating contents during trainings and coaching session with the entrepreneurs.

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The study is conducted to investigate the extent of purchasing intention of local skincare products among Generation Y in Malaysia and its the relationship that involves variables partially adopted from protection motivation theory (PMT) such as perceived severity and whether social influence also play a catalyst element in those relationship as well. It is important to see the pattern of this behavioural element among Generation Y as this is the most targeted population of many brands as skincare consumption in Malaysia based on 2019 data which indicates an increase in purchased especially from the young generations below 30 years old. With the improvement of purchasing power and its uptrend rise in the consumption demand, it necessary for the marketeers and manufacturers to keep tab on their purchasing behaviours. More than a third of Generation Y have a tendency towards buying safer products after gathering information on social platform. This trend is likely on the high and shall have a significant impact on manufacturers of local skincare products in the near future. This study applies analysis technique using SmartPLS 3.4 version involved 197 respondent among Generation Y of various race in Malaysia. This study partially adopted Protection Motivation Theory (PMT) as main underlying framework to further explained the variables involved.