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The Diffusion of Residential Energy Efficient (EE) Technologies has been studied for many years. Finding ways to bridge the energy efficiency gap and increase the diffusion of these technologies have been of much interest to researchers and practitioners alike. However, in most studies, diffusion is equated to adoption of EE technologies by He who "Teacheth man that which he knew not". It has been an amazing academic journey and my report will be incomplete without recognizing the people who have helped me in different capacities in this ride. My heart is filled with lavish gratitude for my academic supervisor, and Ph.D. dissertation committee chairman, Dr. Tugrul U. Daim, who is an internationally acclaimed professor of technology management. I am deeply indebted for his support, guidance, sage advice, and empathy which have been extraordinary and instrumental in completing my Ph.D. program at ETM. I feel truly blessed to have him as my professor, mentor and advisor. I am also extremely grateful to my committee members, Dr. Judith Estep, Dr. Leong Chan, and Dr. Robert Fountain for their invaluable feedbacks and suggestions throughout the research process. They spent precious time to edit, and correct my report, provide helpful advice and guide me forward. The research would not have been possible without all-out participation and contribution from experts at BPA, ETO, NEEA, NWPCC, Vertue Lab and about more than twenty other private and public organizations in different parts of the U.S. I would like to thank profusely all these remarkable experts who were involved in different phases of the research and shared their knowledge and thoughts. I would also like to extend my heartfelt thanks to all the amazing colleagues at ETM,