Flow has been regarded as an important phenomenon for understanding and delivering compelling experiences to consumers when using computer‐mediated services. Despite the importance of flow in the delivery of computer‐mediated services in computer‐mediated environments, little attention has been devoted to evaluating the status of research and consolidating the findings in the literature. As there is an ongoing debate, concerning the nature of flow, its structure, antecedents and consequences in computer‐mediated environments, the need to understand the literature on flow in these environments becomes more relevant. This study synthesizes the flow literature in computer‐mediated environments by systematically reviewing 137 peer‐reviewed journal articles published across 23 years. We showcase the current state of flow literature and provide (a) general knowledge, (b) methodological and (c) research model structural information of published studies (structure, antecedents and consequences of flow). The review concludes with identification of current gaps, future research directions and their managerial implications in computer‐mediated environments.
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