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What makes people join a political party is one of the most commonly studied questions in research on party members. Nearly all this research, however, is based on talking to people who have actually joined parties. This article simultaneously analyses surveys of members of political parties in Britain and surveys of non-member supporters of those same parties. This uniquely enables us to model the decision to join parties. The results suggest that most of the elements that constitute the influential 'General Incentives Model' are significant. But it also reveals that, while party supporters imagine that selective benefits, social norms and opposing rival parties' policies are key factors in members' decisions to join a party, those who actually do so are more likely to say they are motivated by attachments to their party's values, policies and leaders, as well as by an altruistic desire to support democracy more generally.

This article investigates the remarkable surge in individual membership of the Labour Party after the general election of May 2015, particularly after Jeremy Corbyn was officially nominated as a candidate for the leadership in June of that year. Using both British Election Study and Party Members Project data, we explain the surge by focussing on the attitudinal, ideological and demographic characteristics of the members themselves. Findings suggest that, along with support for the leader and yearning for a new style of politics, feelings of relative deprivation played a significant part: many 'left-behind' voters (some well-educated, some less so) joined Labour for the first time when a candidate with a clearly radical profile appeared on the leadership ballot. Anticapitalist and left-wing values mattered too, particularly for those former members who decided to return to the party.