The core focus of this review is to show how immediate and valid feedback, qualitative assessment influence enhances students learning in a higher education environment. With the rising trend of online education especially in this COVID-19 pandemic, the role of assessment and feedback also changes. Earlier the assessment part is not considered the main focus in learning and teaching in HEIs, but now with the increase in online education, it is observed that the paradigm is shifted toward assessing those activities of students that enhance their learning outcomes. A lot of research work has been done on developing assessment strategies and techniques that can support learning and teaching effectively. Yet, there is limited research that looks at how methods applied in learning analytics can be used and possibly constitutes the assessment process. The objective of this work is to provide an exploratory and comparative study of how assessment and feedback practices can enhance students learning outcomes using AI. The key contribution of this study attempts to capture an outline of the most used artificial intelligence and machine learning algorithms for student success. The results showed that I-FCN performed better than other techniques (ANN, XG Boost, SVM, Random Forest, and Decision Trees) in all measured performance metrics. Also, the result of the comparative analysis study will help the educators, instructors, and administrators on how they could take the advantage of a data-driven approach, design less pressurized, more valid, reliable, constructive assessment findings, and connect the power of assessment and feedback to enhance the learning outcomes.

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EDM and LA are two fields that study how to use facts to get more academic learning and enhance the students’ entire performance. Both areas are concerned with a broad range of issues such as curriculum strategies, coaching, mental well-being of students, learning motivation, and academic achievement. The COVID-19 pandemic highly disrupted the higher education sector and shifted the old, chalk-talk teaching-learning model to an online learning format. This meant that the structure and nature of teaching, learning, assessment, and feedback methodologies also changes. With the empowerment in technology, timely and effective feedback is provided by the teachers to achieve greater learning. Through these studies, it is noted that negative feedback discourages the effort and achievement of learners, so it should be carefully crafted and delivered. In this work, a new methodology is planned based on an improved FCN (fully connected network). The key impartial of the proposed method is to regulate the assessment of the quality of students in Higher Education HE. The proposed methodology is composed of different phases: The first phase is data acquisition, in which the data are gathered from various sources for training and testing of the proposed method. The second phase is data orientation, in which the information is oriented in a specific file format. After that, data are cleaned, and preprocessing methods are applied. In the fourth phase, a machine learning-based model is developed to predict student’s academic performance. The fully connected neural network is enhanced with LA to better assess student quality in higher education. The proposed work is evaluated with the OULAD database, which was gathered from the students of Open University. The proposed methodology has attained an accuracy of 84%, more significant than the conventional ANN model accuracy rate. The proposed methodology’s Recall, F1-score, and precision rates are 0.88, 0.91, and 0.93, respectively.