The rapid enthusiasm of Korean pop music or K-Pop is very high among the millennial generation. The mushrooming of online music streaming like Joox, Spotify, Apple music has made the CD album sales threatened. However, K-Pop fans apparently are still enthusiastic about buying a CD album even though the price is quite expensive. This study discusses the hedomic motivations and consumers attitudes towards purchasing decisions. This type of research used in this study is a combination of purposive sampling techniques. Data collection is done by using an online questionnaire using Google forms. The statistical analysis used in this study uses SPSS and data analysis techniques in this study use the classic assumption test, multiple linear regression analysis, and hypothesis testing. It can be explained that the results of the analysis show that hedonic motivations and consumer attitudes has significant influential on purchasing decisions.

Interest in entrepreneurship becomes very important for the current economic condition, because it has a positive impact for the long term is to make someone more financially independent through the development ABSTRAKMinat berwirausaha menjadi hal yang sangat penting untuk kondisi perekonomian sekarang ini, karena memiliki dampak positif untuk jangka panjang yaitu menjadikan seseorang lebih mandiri secara finansial melalui pengembangan ide-ide kreatif yang dapat memiliki nilai jual. Minat berwirausaha menjadi sangat perlu dikembangkan sehingga perlu kiranya bagi remaja panti asuhan memiliki keterampilan tertentu. Salah satu program dan kegiatan yang dapat dilakukan adalah membekali para remaja tersebut dengan ketrampilan dan keahlian berwirausaha melalui pembuatan nugget tahu dan tempe. Hasil produk ini bisa dijual untuk menjadi sumber penghasilan. Pelaksanaan kegiatan pelatihan pembuatan nuget tahu dan tempe ini dilaksanakan di Panti Asuhan Mahbubiyah, Surabaya, yang diikuti oleh 18 peserta yang terdiri atas remaja putri dan pengurus panti asuhan. Pelatihan dilaksanakan mulai pukul 08.00 -12.00 WIB. Suasana selama pelatihan cukup kondusif dan menarik. Tahap demi tahap pelatihan diikuti oleh para penghuni panti asuhan dengan baik dan mereka sangat antusias mengikuti pelatihan yang diberikan. Hasil angket yang telah diisi oleh peserta menunjukkan bahwa sebagian besar merasa senang dan sangat menikmati suasana selama pelatihan pembuatan nugget tahu dan tempe. Menurut mereka pelaksanaan kegiatan pelatihan pembuatan nugget tahu dan tempe mudah diikuti, dilakukan dan dipraktekkan sendiri. Selain itu bahan baku yang dibutuhkan juga mudah didapatkan dan harganya relatif terjangkau.Kata Kunci: Panti asuhan, remaja putri, nugget, pelatihan, minat wirausaha

The Covid-19 pandemic that has hit the whole world has caused economic problems. Household consumption or the purchasing power of the Indonesian people fell very deeply. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Therefore, the pattern of marketing is changed by doing marketing online. Companies use  social media influencer to advertise their products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Meanwhile, brand image has a positive and significant effect on online purchase intentions.

The rapid development of business is supported by advancement in information technology media so that electronic commerce (e-commerce) comes to the ground such as Tokopedia, Bukalapak, Blibli, Lazada Shopee and JD.ID. This study analyzed and discussed the effect of convenience and trust on online purchasing decision on Blibli platform. The data processing in this study was done by using multiple linear regression with non-probabilty sampling technique used was judgmental sampling on a sample of 100 respondents. The results of this study indicated that convenience did not have significant effect on purchasing decision on Blibli website and trust has a significant and positive effect on purchasing decision on Blibli website.

Consumer behavior changes are reflected in purchasing decision making. In general, with this pandemic situation, consumers will be motivated to carefully consider each stage of the decision because of the health risks associated with Covid-19 transmission and social distancing rules. This study aims to empirically test the effect of social media marketing and trust on knowledge sharing and online shopping behavior. In this study, the researchers distributed online questionnaires to the respondents and analyzed it using Path analysis tools. The results of this study conclude that social media marketing and trust positively affect information sharing behavior while information sharing behavior also has a significant positive effect on online shopping behavior.