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Article information:To cite this document: Monther M. Jamhawi, Zain A. Hajahjah, (2017) "A bottom-up approach for cultural tourism management in the old city of As-Salt, Jordan", Journal of Cultural Heritage Management and Sustainable Development, Vol. For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Purpose -The purpose of this paper is to present a "bottom-up approach" for cultural tourism management in the old city of As-Salt in Jordan. The city of As-Salt has unique historic buildings that represent Jordan's traditional urban life; however, it is rarely promoted in the tourism map of Jordan. Design/methodology/approach -This paper assessed the existing local policies and strategies dealing with the case of As-Salt, and reviewed some other international and regional case studies. The method adopted included semi-structured interviews and designated questionnaires directed to the most relevant stakeholders and visitors. The assessment process depended on "Integrated Cultural Heritage Management Approach" in order to identify the parameters that needed to be considered while planning for a sustainable management approach in the city. Findings -The results showed many managerial problems and gaps in dealing with the core of the city as a tourist attraction. Results and recommendations mainly relied on the need for an entity to be an official umbrella to guide the relationship between heritage protection and tourism development in the city. A new scenario of tourist itineraries in the city is presented with new idea of developing cultural events and activities. Originality/value -No similar prior studies were carried out in As-Salt that are tackling this subject. And it is hoped that this approach will lead and guide other similarly situated destinations as they develop plans and approaches for their cities. *Related content and download information correct at time of download.

This paper discusses a novel technological approach using virtual heritage technology to reflect Umm Qais heritage’s intertwining and interdependent nature that shapes its identity and value today. It developed the first model of a “virtual living museum” that brings both the tangible and intangible heritage of the site and community together into an integrated virtual environment that gives equal importance to local community narratives, traditions and history. We argue that integrating both human and digital records enriches the virtual twin of cultural heritage sites as a living and more humane experience that best represents the multi-layered and overlapping history of ancient Gadara’s archaeology and the cultural practices within Hara Fouqa and its Ottoman houses. As heritage is neither one dimensional nor frozen in time, virtual experiences must be fluid, dynamic, inclusive, integrative and open to change, reflecting living historical narratives.

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