Product repair is a suggested post-purchase activity toward extending the useful lifespan of a product. However, repairability has not received sufficient attention by manufacturers. Even if the product repairability is not explicitly claimed by manufacturers, it is expected by consumers, thereby impacting their loyalty and future purchase recommendations. In this paper, the impact of consumers' product repair experiences on their future purchase and recommendation decisions is investigated. The study is based on a survey consisting of 8403 consumers who have had personal repair experiences in year 2013. A bivariate ordered probit model is used to estimate two correlated variables that jointly represent the future product sale, namely 'consumer future purchase decision' and 'purchase recommendations to friends and family'. It was found out that predictor factors such as usefulness of repair information, complexity of repair and consumers' willingness to repair a broken product have significant effect on the future purchase decisions and recommendations.
Increasing the collection rate of used products depends on how end users perceive the value of a used product and benefits of returning it. It is empirically proven that consumers tend to store their unwanted electronic devices after the last time of usage. In this paper, an Original Equipment Manufacturer (OEM)-taking the responsibility of remanufacturing-launches a take-back program to acquire consumers' used products for remanufacturing activities. The consumers' decision about when to return the End-of-Use/Life (EoU/L) products and manufacturer's decision for the amount of incentive offered to consumers are incorporated into a theoretic game framework. The equilibrium solutions are provided in the presence of heterogeneous and homogeneous consumers. Some managerial insights are derived from the one-way and two-way sensitivity analyses. It has been shown that convenience of services, consumers' tendency to overvalue the unwanted products, the usage time of electronics, consumers' perceptions of products' obsolescence, and the remarketability of refurbished products all affect the strategic decisions made by both stakeholder groups.
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