Gift-giving is a typical consumer behavior with important implications for consumers and marketers. Accordingly, consumer gift-giving behavior has received much attention from marketing scholars. We conduct a bibliometric analysis of 237 articles on gift-giving from the Web of Science database. This analysis identifies the bibliometric attributes of the gift-giving literature, including its publication trend, influential outlets, impactful articles, prolific scholars, international scope, state of collaboration, and featured topics and themes. Using content analysis, we identify three themes that categorize the consumer gift-giving literature's key segments: (1) broad and nuanced outlooks of the social side of gift-giving, (2) the less pleasant side of gift-giving, and (3) the foundational research on consumer gift-giving. This paper provides readers with a state-of-the-art overview of consumer gift-giving literature and identifies opportunities for future gift-giving research.

The ingesting of food has a significant impact on the environment, individuals, and public health. This current study aims to investigate the personal and situational factor/factors that influence to consumer towards buying online green products. The selected factors have been chosen like Online Delivery, Flexible Payment Option, Reasonable Price with Discount, Company Branding, Availability of Products and, Rating and Review with objective to achieve success on factors liable for the acceptance of online buying green products and identify the specific factors like Flexible Payment Option, Availability of Products which influence more to change the buying attitude towards online green products of consumers. In the present study, qualitative data have been collected through a structured questionnaire from 100 respondents in and around Kolkata district. A five-point Likert Scale adopted to collect the data. Well-known statistical methods such as Factor Analysis, Regression Analysis have also been used to analyze the collected data to reach the conclusions. From the findings, the author concluded that the two variables out of six selected variables such as flexible payment option and availability of products significantly influencing the consumers' behaviour towards online purchase of ecofriendly products.