The business success is critical for any organization irrespective of its size. Understanding business value and advanced technology capabilities in Business Intelligence (BI) solutions for analysis and decision making is the need of every management, researchers and analysts. Data is available at every corner, at every platform and it is being produced all the way using digital equipment. These complex data sets for analysis and decision-making can be used on various platforms and are more accessible than ever to find insights and explanations. There is an abundance of datasets and data analysts, but organizations are still unable to leverage its potential to the fullest and this perhaps is the failure of most data analytics initiatives. This paper covers the need for Augmented Analytics adoption in companies to maximize business value with respect to added advanced analytics capabilities in BI Tools for effective, accurate and timely decision making, and business analysis.