Nowadays, green consumerism is a global trend in the era of the 21st century, prompting businesses to become more environmentally conscious and to build a robust green product range to meet the demands of new customers. This tendency has been aided by social media, which has influenced customers’ buying intentions to be more ecologically responsible. The current study investigates the effects of web-based media on motivation, i.e., egotism and altruism and, subsequently, its effect on the intention of green buying. This paper also attempts to assess the impact of subjective norms on the intention of green buying and, subsequently, its effect on green purchase behavior by incorporating the construct EWOM. Administering the structured questionnaire, 362 young Indian customers’ responses were collected. The Structural Equation Modeling (SEM) approach was applied to test the suggested conceptual model based on empirical research. The findings point to the significance of social media in terms of altruistic motivation, egoistic motivation, and subjective norms, s well as the job of these components as predecessors of green purchasing intention and, subsequently, purchase behavior. The findings also demonstrate the impact of EWOM in influencing buying decisions. The findings of this paper demonstrates that social media, as a well spring of information, contribute pivotal ingredients in the establishment of consumer motivation. These consumer motivations with subjective norms play an essential role in positive green purchase intention. Green buying intention and EWOM had a favorable influence on buying behavior, according to the findings. The findings are important for marketers who would like to improve their social media communication tactics in order to raise customer motivation and buying intention, as well as buying behavior, for green products.

In the competitive era of today, women have to battle hard to establish their individuality in the society, as well as in professional life. Work-life balance is the major problem in the life of working women. The study covers work-life balance of women doctors of private hospitals of Jharkhand. This study helps to understand the impact of work-life balance on job satisfaction. Regression analysis and ANOVA Test have been used to test the relationship between the variables. The study has found that work-life balance has positive impact on job satisfaction

Purpose The purpose of this paper is to understand the significance that companies give to women-friendly policies and practices. Thus, the disclosures on women-friendly policies made in annual reports by top listed companies in India have been examined. This paper also attempts to investigate the disclosure-level changes over a three-year period: 2014–2016. Design/methodology/approach This paper investigates the extent of women-friendly policies disclosure made by top 83 Bombay Stock Exchange listed companies in India in their annual report. The content analysis method is used to examine the annual reports of each organisation over a period of three years to determine the extent of disclosure. Findings The result points out that the sexual harassment policy is the most disclosed item, followed by a special committee for handling sexual harassment and maternity leave. Most of the companies have ignored policies such as job sharing, cafeteria benefit plan and differential referral payment programme. It was also found that over a period of three years the women-friendly policies disclosure by companies has increased. Research limitations/implications The study focuses on the annual reports published by the companies. A broader study can be done by using other reports issued by companies. Originality/value In terms of the knowledge of the researchers, this is the first-ever study in the area of women-friendly policies disclosure in the annual report by listed companies in India. Thus, it also adds to the scarce research on women-friendly policies by companies.

No abstract

The present study aims to explore the relationship between work demand and work–family conflict, and family demand and family–work conflict. This study also tries to find out the moderating effect of family-friendly policies between the proposed relationships. The data for this study were collected from 217 women employees working in steel manufacturing companies of Jharkhand. The results of the study indicate that there is positive correlation between work demand and work–family conflict, and family demand and family–work conflict. Moreover, family-friendly policies are observed to significantly moderate the relationship of work demand and work–family conflict, but they do not significantly moderate the relationship of family demand and family–work conflict. This article gives insights into understanding the role of family-friendly policies to reduce the work–family conflict among women employees. A few measures are suggested, and employers should adopt such policies to minimize the work–family conflict, which can lead to better work–life balance