The effect of social media on youth is immense. Fear of missing out (FoMO) is a common repercussion found in youth due to extreme usage of social media platforms. They suffer from FoMO in the context of travel and tour. This behavior leads to impulsive travel decisions plus risk-taking travel attitude. The present study examines the impact of Social Media (Instagram) induced Travel Addiction on youth's Risk-Taking Travel Behavioral Intention with FoMO as a mediating variable. An online survey conducted amidst 420 South Indian students revealed that Social Media (Instagram) induced Travel Addiction (SMTA) had a direct positive impact (β = 0.29, p <0.05) on Risk Taking Travel Behavioural Intention (RTTBI). It was also observed that Social Media (Instagram) induced Travel Addiction had a direct positive impact on FoMO (β = 0.58, p <0.05), and FoMO had a direct positive impact (β = 0.19, p <0.05) on Risk-Taking Travel Behaviour Intention. Further, FoMO was also observed to mediate the connection between Social Media (Instagram) induced Travel Addiction and Risk-Taking Travel Behavioural Intention. It is proposed that parents, teachers, and educational institutes regulate risk-taking travel behavior in youth. Furthermore, it is suggested that the youths be provided with coping/resilience strategies to deal with social media addiction. The limitations, implications for future research, and recommendations are also discussed in the paper.
Wellness tourism is emerging as one of the most preferred tourism segments for both travel enthusiasts and ordinary vacation seekers due to the COVID-19 pandemic and the resultant stress and anxiety. It is a niche tourism segment with enormous ability to emerge as the most in demand for coming years. This study carries out a bibliometric analysis to identify the prominent journals, their characteristics and total citations, trending keywords, emerging topics etc, in wellness tourism. With 159 articles extracted from the Web of Science database, it was observed that the word ‘health’ was often used, and that ‘medical tourism’ was the most popular topic. China takes the lead among world nations for having conducted most research in this field. The findings of the study could be beneficial to the research community, academia, the tourism industry and policymakers. The publication acknowledges its limitations but gives the implications for further research.
This study gives a comprehensive picture of various trends of worldwide scientific research on the impact of COVID-19 on social media marketing from 2019 to early 2022. Relevant articles were retrieved from the Scopus database using specific keywords, and a bibliometric analysis was performed in Biblioshiny, an R-based software package. An examination of a total of 603 papers on the themes ‘COVID-19' and ‘social media marketing' indicated reasonably good collaboration among authors and a whooping scientific production worldwide in the last two years. Bina Nusantara University was the highest contributor to the chosen theme used in the study. Indonesia topped the list in single country publications. The UK had the highest multiple country publication. The UK, China, Spain, and India were the most cited countries. The output of the study may help the researchers and marketers understand the trending areas in social media marketing during COVID-19.
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