This study wants to explore the public education of COVID-19 through the social and cultural media in it. Furthermore, this research also identifies how the media affect the community and by involving mass media communication in strategies to raise awareness about COVID-19 prevention and prevention efforts. This study uses a qualitative method by utilizing a virtual ethnographic approach that refers to the ethnographic research approach conducted in online settings about the internet and social media. The results show that (1) social media culture in Indonesia can act as a teacher who can educate the public and stimulate in the latest research related to COVID-19; (2) as education for public health services; (3) directing people to their websites and landing pages for information on the latest and most trusted COVID-19; (4) marketing innovative services such as health care social funding services; (5) posts related to case information, photos, and results (with permission) relating to COVID-19 to educate the public; (6) sharing reviews and testimonies of patients who recover as motivation and initial prevention efforts; and (7) providing support among Indonesian citizens in the face of the COVID-19 pandemic.Keywords: Social Media Culture, Public Education, Covid-19 Pandemic AbstrakPenelitian ini ingin mengeksplorasi tentang edukasi masyarakat terhadap COVID-19 melalui media sosial dan budaya yang ada di dalamnya. Lebih lanjut, penelitian ini turut mengidentifikasi bagaimana media mempengaruhi masyarakat dan dengan melibatkan komunikasi media massa  dalam strategi untuk meningkatkan kesadaran tentang usaha penanganan dan pencegahan COVID-19. Penelitian ini menggunakan metode kualitatif dengan memanfaatkan pendekatan virtual etnografi yang mengacu pada pendekatan penelitian etnografi yang dilakukan dalam pengaturan online tentang internet dan media sosial. Hasil penelitian menunjukkan bahwa (1) budaya media sosial di Indonesia dapat bertindak sebagai guru yang mampu mengedukasi masyarakat dan menstimulasi dalam penelitian terbaru terkait COVID-19; (2) sebagai pendidikan layanan kesehatan masyarakat; (3) mengarahkan masyarakat ke situs web dan halaman arahan mereka untuk informasi terkait COVID-19 terbaru dan terpercaya; (4) memasarkan layanan inovatif seperti layanan dana sosial perawatan kesehatan; (5) posting terkait informasi kasus, foto, dan hasil (dengan izin) yang berkaitan dengan COVID-19 untuk mengedukasi masyarakat; (6) berbagi ulasan dan testimoni pasien yang sembuh sebagai motivasi dan upaya awal pencegahan; dan (7) memberikan dukungan antar warga negara Indonesia dalam menghadapi pandemi COVID-19.Kata kunci: Budaya Media Sosial, Edukasi Masyarakat, Pandemi Covid-19

Borobudur is one of numerous cultural products in Indonesia. As a cultural object, its existence provides a uniqueattraction as it contains historical value, a source of knowledge, and technology. Viewed from the economic and tourismperspective, Borobudur is a cultural asset which is economically profitable. As a historical object, many studies are stillbeing carried out on its artefacts. This research aims to discover the role of the Borobudur as a “brand,” from the perspectiveof tourism and world heritage. This goal will be achieved through a qualitative research method, by means of a descriptiveanalyticalapproach which focuses in particular on the perspective of imagery as an entity. The research process was based ona discovery and correlation of data in order to accumulate as much information as possible about the “branding” of a touristobject. From a research point of view, the results obtained from this study show that Borobudur is able to act as a tourist objectand destination both for the local community and international tourists. In addition, through various means of promotion asa world cultural heritage, Borobudur has managed to become an icon for religious tourism in Indonesia. This is also related tothe various media which act as a “brand” to form, develop, and create the identity of a tourism entity.Keywords: Borobudur, Brand, Tourism, World Heritage

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Batu and Kediri City are areas in East Java with very high tourism potential. The creativity of business actors seizes this opportunity with the many emerging SMIs engaged in processed food/beverages which are commonly used by tourists for souvenirs. To create a good food company, it requires a good application of SOP and attractive product packaging and in accordance with the Indonesian National Standard. The purpose of this activity is to provide training in the preparation of Standard Operational Procedure (SOP) and design product packaging in the processed food/beverage business in Batu City and Kediri. The training and mentoring method is used to achieve the goal of increasing the competitiveness of the Food Small and Medium Industries (IKM) in Batu City and Kediri City. The training participants were 50 processed food and beverage businesses that had potential but had constraints on the preparation of SOPs and product packaging that had not been maximized. The results of this training showed a change in the behavior of participants, initially, only 10% of participants in Kediri and 6.7% in Batu had an SOP to 100%. Furthermore, participants who did not design their packaging properly in Kediri were 66.7% and in Batu 70% higher the results had increased to 100%. These results indicate that the participants experienced an increase in their ability to prepare SOPs and design packaging.