Media Using on the Maintenance Ethnic Identity of the Second Generation of the Bawean in Malaysia ABSTRACT The formation of identity is derived from biology and the social environment. The biology of genetics is still ongoing. Whereas the social environment is affected by the surrounding environment. In modern times, identity formation remained largely influenced by media platforms. This article is intended to uncover the media platform used by the second generation of Bawean people. Second, this article discusses the media’s impact on the retention of their identities, especially the second generation of Bawean people. This study is based on a qualitative approach through in-depth interviews with specialised informants and library studies. Interviews were analysed on the basis of questions of identity formation derived from the model of Hong et al. (2001). The study found that the platform media used by the second generation are electronic media, including social media and broadcast media, such as radio and television. Print media is part of a collection that is kept for learning. The impact of media uses affects responses to physical characteristics, personality, skills, psychological processes and rights and responsibilities. This media platform directly affirms and retains their ethnic identity. Maintaining ethnic identity Bawean can be preserved as each generation has the awareness and responsibility to promote their ethnic identity through media. Keywords: Platform media, ethnic identity, second generation, Bawean people, Malaysia.