This study aims to underpin the relationship marketing as an orientation to customer retention. Further, this study undertakes the case study of banking sector from Sindh province, Pakistan. The reason of conducting this study was to analyze the impact of relationship marketing on customer's retention in the banking sector. Relationship marketing is getting more attention and popularity around the world and helps in developing customers satisfaction and loyalty. Quantitative research approach was used to measure the response of the sample. A field survey was conducted from customers of 20 banks operating in Larkana. An adopted questionnaire was used with five variables, four independent (Trust, commitment, communication and conflict handling) to predict one dependent variable (Customer retention) at 5-point Likert scale. The response was collected through close-ended questionnaire. The study has found that all the independent variables are positive and significant predictors of dependent variable with a good fit between their reliability and sample size adequacy. The major contribution of this study for the managers of banks particularly in Pakistani context is to take serious efforts to implement CRM effectively for customer retention in challenging marketing landscape due to technological and business extensions. The study has self-report nature so it cannot be generalized in all aspects. Research has left a gap for future research in the same set as well.

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Purpose- This study aims to determine the role of leadership empowerment and work engagement in predicting job satisfaction of female teachers of Government Girls Colleges of Sindh, Pakistan. Design/Methodology/Approach- The study has utilized survey questionnaire consist of 36 items to collect data from 360 female faculty members of Government Girls Degree Colleges of Sindh. Findings- The data was analyzed by using SPSS for descriptive analysis and Smart PLS software was used to extract the inferential statistics. The results have confirmed the research objectives and answered all research questions for addressing the problem statement. Thus all the hypotheses were found supported. The work engagement was predicted by leadership empowerment at the rate of 29% and job satisfaction was predicted by leadership empowerment at the rate of 32%. Thus the work engagement has played a role of partial mediation. Originality/Value- Job satisfaction considered as most researched job outcome in HR. In service sector the female teachers job satisfaction has not attain serious efforts of researchers and management of girl’s colleges to address their problems effectively. In this context, this study has figured out possible solution of female teachers’ problems.

Purpose: This Study intends the assessment of microloan by U Microfinance Bank from females of upper Sindh. The core objective was to assess the impact of U-Microfinance on the poverty level of female for improving their living standards by providing them micro-loans to be used for their small-scale business which could enable them to be empowered politically, socially, economically, and assessing its impacts on the health and education of their families. Methodology: This study was conducted on the assessment of microloan interventions of U Microfinance Bank in the rural areas of upper Sindh. A quantitative approach was used to measure the impact of microloan on the poverty status of the female along with a qualitative study to further confirm the findings. In this study, a quasi-experimental design was used in which two groups of data from the same respondents assuming the data ‘Before-loan and After-Loan Situation’ from the female borrowers of Khairpur, Sukkur, Shikarpur, Larkana, and Dadu Districts of Upper Sindh. Poverty Score Card was used as a survey instrument originally developed by the World Bank for each region separately. The collected data were analyzed by applying the descriptive statistics and logistic regression technique by using SPSS latest version. Results: Results of the logistic regression analysis demonstrate that the microloan program does empower females of targeted cities, but the empowerment process does not necessarily occur simultaneously across all dimensions. Whereas microfinance does effect individually on each dimension of empowerment. For microfinance ventures, the results suggest that occupation types have a positive impact on women's empowerment. Applications of this study: This study can be very effective in improving the strategies for poverty reduction among the female borrowers of the upper Sindh. The Novelty of the study: The novelty of this study investigating the effect of poverty reduction strategies on female empowerment.