Purpose This study aims to use dynamic capability theory to investigate the effect of entrepreneurial orientation and dynamic capabilities (DC) on the firm’s entrepreneurial performance through strategic entrepreneurship (SE). Design/methodology/approach To address the research objective, the authors obtained data from larger organisations operating in an emerging Pakistani economy. Findings Findings reveal that, in emerging markets, DC are essential elements that influence the organisation’s opportunity-seeking and advantage-seeking behaviours to ensure the firm’s entrepreneurial performance. Research limitations/implications The present study implies that training is needed for the managers and team leaders of emerging market corporates to think entrepreneurially by revising the strategic goals of the corporate. Practical implications SE-based executive training should also be compulsory for the top management teams, including the board of directors for larger firms. Social implications SE is a critically important business concept and should be taught in the emerging market’s business schools as a course at the graduate level. Originality/value This paper strengthens entrepreneurship literature by using a unique context of an emerging market and suggests a unique SE-based framework for the firms operating in emerging markets.

In last few decades, increasing advancements in technology and extensive usage of smartphones has increased the trend of unsolicited SMS marketing. Hence, organizations consider this marketing technique as an opportunity to boost their marketing efforts and to influence customers to make purchases. However, still there is vague understanding in the contemporary literature that how such marketing activities lead consumers’ perception toward buying behavior or to make purchase and repurchase. The idea behind the study is to identify that how unsolicited SMS marketing create consumer perception to purchase certain products and how this perception affect consumer buying behavior. For that purpose, we distributed 500 questionnaire to a random sample of those consumers who make extensive usage of smartphones. Although we used PLS-SEM to analyze the relationship of independent and dependent variables. Our findings suggest that unsolicited SMS marketing is a fundamental technique and has positive and significant impact on consumer perception to make a purchase of certain goods. However, once a consumer perceive that he/she will make this purchase then it will ultimately lead the consumer to reflect buying behavior and to make that purchase. Additionally, our findings also reveal the puzzle that unsolicited SMS marketing also has indirect effect on consumer buying behavior through consumer perception.

Objectives. The objective of the present research is to investigate the impact of ethical leadershipon employee green behaviour and sustainability, along with the moderating role ofMachiavellianism. In today’s global era, it is challengeable for the employees to practice greenbehaviour in the workplace. The current study analytically analyses the relationships amongethical leadership, employee green behaviour, Machiavellianism and sustainability.Method. Self-administered questionnaires were administered to gather data from 390 manageriallevel employees of Pakistan Telecommunication Company. Five-point Likert scale has been usedas a measurement scale.Results. Partial least square (PLS) SEM is used to test the survey results of the proposed model.The study findings support the argument that ethical leadership has a significant positive effect onemployee green behaviour. Also, Employee green behaviour positively mediates the relationshipbetween ethical leadership and sustainability. Besides, Machiavellianism and green practicenegatively moderates the relationship on sustainability. The present study is one of its kind toexpand the scope of employee Machiavellianism by revealing that Machiavellianism negativelyinfluences green behaviour and sustainability.Conclusion. Our findings show various ways which will help the organisations to focus onemployee green behaviour and reduce the effect of employee Machiavellianism to get sustainableenvironment. Also, the present study suggests human resource managers to understand employeegreen behaviour in the workplace more better.