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In recent years, the popularity of Smartphone social networking sites has exploded, however, in prior studies the link between users' values, satisfaction, and continued desire to use SNSs was viewed as having little attention. The objective of this research is to establish a model that explores users' value and satisfaction as key antecedents of continuance intention towards the usage of mobile SNSs. Data was collected through a paper-based survey from a university and 532 valid responses from students were used for analysis. To validate our proposed model, and test the hypothesis, the Partial least square technique has been applied through smart pls. The empirical results revealed that both Hedonic value and Utilitarian value were significant antecedents of intention to continuance. Moreover, satisfaction was also found important determinant of intention to continue. The findings of this study will be helpful for marketers, web designers, and researchers to understand the importance of users' value and satisfaction in the context of mobile SNSs. Research implications are presented and directions for future studies are also suggested at the end of the study.

Plasmas generated over and under the surface of water have immense scope for wastewater remediation due to in situ generation of redox-rich species. Remediation of simulated wastewater using underwater plasma discharge is reported in this paper. During the plasma discharge, an increase in energy coupling from source to discharge channel was noted with an increase in the applied pulsed DC voltage from [Formula: see text] to [Formula: see text]. Higher energy coupling resulted in elevation of gas temperature and electron temperature. Concentrations of hydroxyl radicals and hydrogen peroxide, estimated spectrochemically in effluent water, also increased with the applied voltage. On the other hand, ozone concentration showed a decreasing trend with increasing applied voltage and the peak ozone density was obtained at the lower end of the applied voltage, i.e., at [Formula: see text]. With higher energy dissipation, a pronounced discharge and, hence, greater emission intensities of ultraviolet radiation, atomic oxygen, and atomic hydrogen were observed in discharge spectra. The oxidative-reductive stress produced by underwater discharge resulted in a degradation efficiency of [Formula: see text] for methylene blue solution (thiazine dye) corresponding to energy yields of [Formula: see text]. Similarly, the degradation efficiency of [Formula: see text] for methyl orange solution (azo dye) with an energy yield of [Formula: see text] was achieved with this discharge. From the considerations of collision theory, activation energies of [Formula: see text] for methylene blue and [Formula: see text] for methyl orange degradation were estimated for the plasma discharge. Fourier-transform infrared spectroscopy was utilized to further reveal the possible effects of plasma therapy on different bonds of the dyes. Additionally, gas chromatography mass spectrometry analyses were used to suggest the possible degradation pathways of the two dyes. Instant dye degradation in flowing samples was compared with contemporary dye degradation results listed in literature to show the effectiveness of the used technique.