This paper looks at the role of government as a novel dimension in the adoption of sustainable technology by small and medium enterprises (SME) in Malaysia. This determinant stems from the fact that, in many transitional economies, private sector organizations encounter resource constraints as a barrier to innovation adoption. This is especially the case with sustainable technology incorporated into business operations. Therefore, third party intervention into the adoption process becomes inevitable and it is considered to make the adoption process more effective. A government has both the power and resources to play a pivotal role in the adoption of sustainable technology. Given this state of affairs, this study examines the government’s role as a critical factor in achieving smooth and efficient adoption. The theory of reasoned action (TRA) serves as the theoretical underpinning of this study. The data were collected from a sample of 263 SMEs in Malaysia. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. It was found that government policies and subsidies are critical in encouraging the adoption of sustainable technology in Malaysia. This paper discusses the implications for government-driven adoption of sustainable technology, identifies the limitations of the analysis, and avenues of future research in this very relevant and expanding field.

This research investigates consumers’ attitude towards the acceptance of a sustainable product (SP). The current research on consumers’ behaviour mainly focuses on “determinants” or “factors” affecting attitudes, while; this research offers a parallel shift, focusing on consumers’ attitude influencing the acceptance of a sustainable product. Three main variables undergo in-depth examination: consumers’ attitudes (CA), consumers’ persuasion (CP) and consumers’ ethics (CE). This study develops a model of sustainability, considering the strengths and limitations of existing models. The theoretical framework for this study is based on the theory of reasoned action (TRA), the theory of planned behaviour (TPB), the attribution theory (AT) and the Thompson & Barton environmental attitudes model (EAM)   Keywords: Sustainable Product; Product Acceptance; Malaysian Consumers; Individual Attitudes, Persuasion and Ethical Belief   eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v5iSI3.2526

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Hui folk dance has its unique charm as an indispensable part of Chinese folk dance. It reflects the customs and cultural characteristics of the Hui nationality. This article explores the historical formation of Hui folk dance, analyses its formation process in different periods of history, analyses the culture, the body vocabulary of the folk dance, the music, the rhythm of the dance, the influence on the folk dance, and the expression of aesthetic consciousness. Folk dances of the Hui nationality originate from the folk, and they also show their unique living habits, combining dance with the details of life to outline their unique dance posture. Hui folk dance expresses the value of aesthetic emotions, aesthetic knowledge, and aesthetic ideals of dance through historical portraits, national spirits, and traditional canons. The formation, aesthetic consciousness, and aesthetic characteristics of Hui folk dance were analysed to better understand the history and culture of Hui folk dance, learn it, inherit it, promote it, and enrich it for sustainability. Dance aesthetics as part of audience service. The audience will be aesthetically satisfied and this will affect their behavioural intentions.