In today's pricey economic environment, women make up a sizable share of the state's potential labor, promoting economic growth for themselves and the state. However, many women in Pakistan face various challenges and may need more commercial support for women's empowerment. Hence, the current study analyzes the elements influencing women's empowerment in Pakistan. The deductive technique was used in this study, and data on women's empowerment were acquired using a well-developed questionnaire. A total of 161 responses were gathered from women operating the business in Pakistan's Punjab Province (Table 1). The study found that Perceived Access Capital (PCC) and Women Empowerment (WE) have a substantial and positive influence (B=.479, P=.000), pro-innovative climate (PIC), and innovative behavior (IB) have a positive effect (B=.533, P=.000), related knowledge to experience (RKE) has a significant effect on Women Empowerment (WE) (B=.344, P=.000), and Women Empowerment (WE) has a positive effect on innovative behavior (IB) (B=.188, P=.037) (Table 5). The results also showed that innovation behavior (IB) is not moderated. Empowering women mediates innovative behavior, perceived access to financing, and commercial backing.

Technology has transformed the banking industry. The banking sector has adopted digital ways to provide the best service to consumers to increase loyalty. The current study examines the influence of e-banking mobile application quality factors comprising reliability, application design, and trust on consumers' e-loyalty in Pakistan's private banking sector. Furthermore, the mediating role of e-satisfaction examined between the relationship of e-banking mobile application's quality factors and consumers' e-loyalty. The data were collected through 218 consumers of private banks in Pakistan using convenience sampling. The questionnaire was adopted through literature. The statistical tool Smart PLS 3.2.8 has been utilized to do partial least square structural equation modeling (PLS-SEM). The reliability and trust have significantly influenced e-loyalty in findings, while mobile application design reveals an insignificant effect on e-loyalty. The study contributed to the existing literature on e-banking by using cognitive-motivational-relational theory through mediating role of e-satisfaction. The present research anticipated offering guidelines to improve customer satisfaction and consumer loyalty in developing countries' private banking sectors.