This study empirically investigates the impact of various psychological processes such as consumers' life satisfaction, ethnocentrism, perceived quality and need for uniqueness on consumer purchase intentions with a special comparative reference to European and Asian cultures. The researchers collected data from university students of United Kingdom and Pakistan following convenience sampling technique. The Multiple Linear Regression Model was used for data analysis and interpretations. Findings suggest that perceived quality and need for uniqueness positively influence British consumers to buy global brand. Whereas perceived quality and need for uniqueness positively whereas consumer ethnocentrism negatively influence Pakistani consumers to buy global brands. This research contributes to consumer behavior literature by making a comparison between European and Asian consumers' buying behaviour towards global brand. It implies that the multinational firms that are intended to enter and prosper in U.K. and Pakistan markets should consider cultural perspective and offer good quality products and launch advertising campaigns that can stimulate consumers self-identity by providing psychological comfort through purchasing of foreign brands.

Social media (SM) not only serves as a means of entertainment but also plays a significant role in teaching, learning, and imparting new skills. As a result, a review has been proposed to determine the impact of SM sources on the improvement of English language proficiency at an intermediate level in Peshawar, Pakistan. This will be achieved by examining various articles and research papers on platforms such as Google Scholar and Research Gate. Among EFL instructors who must evolve outside the conventional methods of teaching where teachers used to complete most of the job, social media has garnered much respect and popularity. And speaking still gets less attention in conventional classrooms than writing and reading do. As a result, teaching speaking poses a significant challenge for both EFL teachers and students who exhibit poor oral achievement. Facebook and Google were the social networking sites most commonly used by college-level learners, according to the study's findings. The study also found that these sites had an impact on students' English language proficiency. As a result, the study suggests that its recommendations could benefit English teachers, curriculum developers, and textbook reviewers in promoting performance-based education. It is important to review what has been studied, what conclusions have been drawn, and what requires further attention. The study showed that social media can provide many advantages and functions in language learning, such as authentic input resources, low-stress practice spaces, opportunities for intercultural communication, and improved learner collaboration. However, the study also identified potential limitations of social media platforms, such as distractions and conflicting information. Finally, the study suggests several future research directions.

This study examines the impact of job satisfaction on school effectiveness among elementary school teachers using a convenient sampling technique with a sample size of 100 teachers. The purpose of this research is to determine the relationship between job satisfaction and school effectiveness, and how the former can influence the latter. The study used a mixed-methods approach to collect data, including both quantitative and qualitative methods. The quantitative data were collected through a questionnaire survey, while the qualitative data were gathered through semi-structured interviews. The findings of this study reveal a significant positive relationship between job satisfaction and school effectiveness among elementary school teachers. The results also show that job satisfaction influences the commitment, motivation, and engagement of teachers in their work, leading to improved student outcomes and school performance. The study concludes that enhancing the job satisfaction of elementary school teachers can contribute to improving school effectiveness and enhancing the quality of education.