In the context of regional economic development, the development of the local economy according to its potential is a very important factor. The owners of the batik industry face problems in marketing. In an effort to influence consumer decisions to buy, they must try one of them is to attract consumers. Therefore, they must pay attention to the image and attitude factors of the industrial owners so that consumers also have a positive attitude towards the image of their products. The purpose of this study was to determine the effect of brand image and consumer attitudes on purchasing decisions directly and indirectly mediated by intent to purchase. The population in this study were consumers of Batik Jetis Sidoarjo with a sample of 100 people taken using judgment sampling method. Data collection method uses a questionnaire. Then, the data were analyzed using path analysis with the IBM SPSS 21 program. The results showed thatbrand image has a positive and significant direct effect on purchasing decisions; (2) consumer attitudes also has a significant direct effect on purchasing decisions; (3) Brand image and consumer attitudes have a positive and significant indirect effect on purchasing decisions through intent to purchase. It is advisable for Batik Jetis Sidoarjo innovate their batik products, both from the combination of motivesand colors. They also have to improve the kiosk spatial sector and adequate facilities, and organize batik events and festivals. Increased promotion and marketing see objects classified as new, strategies for batik events to sell and demand and have their own image by visitors.

Dalam rangka pengembangan ekonomi daerah, maka pengembangan ekonomi lokal sesuai potensinya menjadi suatu hal yang sangat penting. Para pemilik industri batik dihadapkan pada permasalahan dalam pemasarannya. Dalam upaya mempengaruhi keputusan konsumen dalam membeli, salah satunya adalah berusaha untuk menarik minat konsumen. Citra dan sikap merupakan beberapa faktor yang harus diperhatikan para pemilik industri agar konsumen memiliki sikap positif terhadap citra dari produk itu sendiri. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan sikap konsumen terhadap keputusan pembelian secara langsung dan secara tidak langsung yang dimediasi minat beli.

Around 70 percent of deaths in Indonesia are non-communicable diseases (NCDs) due to excessive consumption of sugar, salt, and fat. This study aims to determine consumer protection over sugar, salt, and fat information access. This research used a descriptive qualitative approach. Data were collected in March 2022 through Focus Group Discussions with informants from regulators, business associations, and consumer protection activists, as well as field observations in South Tangerang City and Semarang. The sampling method used was purposive sampling. Government regulations, business compliance, and supervision influence consumer rights to access sugar, salt, and fat information. Government regulations are still limited, and there needs to be an explanation of the implementation and standards. Many modern and traditional retailers still need to include information about sugar, salt, and fat, as well as health messages, in their product packaging. The government needs to intensify socialization and educate business actors regarding the obligation to include nutritional value information and health messages. Consumers also need to be educated about the dangers of excessive sugar, salt, and fat consumption and the nutritional literacy of their products.

Abstract Customers in Dispendik (Education Service ) of Sidoarjo on employee’s performance to Operational Permit and Grant Service in Education Service of Sidoarjo, it can be concluded as employee performance of the Sidoarjo Education Service in delivery Operational Permit and Grant Service by the customer perception level able to reached 51.34% of the customer expectation level. Performance of Education Service employees perceived that attribute of the employees in providing equal service to the whole people without impartial the status get highest expectation score than other attribute wholly show these attribute service quality that the most important. Index of customer satisfaction on education service based on value of customer index positioned in category P (Satisfy). Therefore Dispendik is necessary to improving their performance to meeting the customer satisfaction by the expectation.

The Purpose of the research is to analyze whether the marketing mix increase the organization effectiveness in PT Jawa Pos. To make it depth and more focus, this research stress on four variable in marketing mix. Those are product, price, distribution, and promotion.